商业模式的关键组成部分(1) Component of Question for all business models Questions specific to Internet business models 1. Customer Is the firm offering its customers What is it about the internet that value something distinctive or lower cost than allows your firm to offer its Its competitors customers something distinctive? Can it allow you to solve a new set of problems for customers? 2. Scope To which customers( demographic and What is the scope of customers geographic)is the firm offering this that the Internet allows your firm value? What is the range of to reach? Does the Internet alter products/services offered that embody the product or service mix that this value? embodies the firm's products? 3. Pricing How does the firm price the value? What is it about the internet that makes pricing different? 4.Revenue Where do the dollars come from? Who Are revenue sources different with source pays for what value and when? What the Internet? are the margins in each market and What is new? what drives them? What drives value in each source?
商业模式的关键组成部分（1） Component of business model Question for all business models Questions specific to Internet business models 1. Customer value Is the firm offering its customers something distinctive or lower cost than its competitors? What is it about the Internet that allows your firm to offer its customers something distinctive? Can it allow you to solve a new set of problems for customers? 2. Scope To which customers (demographic and geographic) is the firm offering this value? What is the range of products/services offered that embody this value? What is the scope of customers that the Internet allows your firm to reach? Does the Internet alter the product or service mix that embodies the firm's products? 3. Pricing How does the firm price the value? What is it about the Internet that makes pricing different? 4. Revenue source Where do the dollars come from? Who pays for what value and when? What are the margins in each market and what drives them? What drives value in each source? Are revenue sources different with the Internet? What is new?
商业模式的关键组成部分(2) 5. Conn ected Which set of activities does the firm How many new activities must activities have to perform to offer this value and be performed as a result of the when? How conne cted (in coss Intem et? How much better can sectionand time)are these ac tivities? the Internet help you in perfoming existing activities? 6. Implementation What organizatioal structure What does the internet do to the systems, peop le and env ironment does strategy, structure, systems the firm need to carry out these peop le and env ironment of your activities? What is the fit bet ween Im them? 7. Capab il ities What are the firm s capab liti es and What nev ab liti es do you capabilities gaps thatneed to be need? What is the im pacto f the filled? How does a firm fill t hese Intemet on existing capab ilit ies? capabilities gaps? Is there something distinctive about these capab liti es that allows the firm to offer the value better than other firms and that makes them diffi cult to imit ate? what are the sources of these capabilities 8. Sustainab ilit y What is it about the firm that make s it Does the Intemet make difficult for other firms to imit ate it? sustainab ilit ve asier or more How does the firm sustain its difficult? Ho r firm take competiti ve advan tage? advan tage o f it?
5. Conn ected activities Which set of activities does the firm have to perform to of fer this value and when? How conne cted (in cross section and time) are these ac tivities? How many n ew activities must be perfor med as a result of the Intern et? How much better can the Internet help you in per forming existing activities? 6. I mplementatio n Wha t organizationa l structure, systems, peop le and env iro nment does the firm need to carry o ut these activities? What is the fit between them? Wha t does the Internet do to the strategy , s tructure, systems, peop le and env ironment of your f irm? 7. Capab ilities Wha t are the f irm's capab iliti es and capab ilities gaps that need to be f ille d? How does a firm fill t hese capabilities gap s? Is there something distinctive abou t these capab iliti es that allows the firm to offer the value better than other f irms and that makes them diffi cult to imit ate? Wha t are the sou rces of these capabiliti es? Wha t new capab iliti es do you need ? What is the impact o f the Intern et on existing capab ilit ies? 8. Sustainab ilit y Wh at is it abou t the firm that make s it difficult for other firms to imit ate it? How does the firm sustain its competitive advan tage ? Doe s the Internet make sus tainab ilit y e asier or more difficult? How can you r firm take advan tage o f it? 商业模式的关键组成部分（2）
商业模式的关键组成部分(3) 9. Profit site What is the relative(dis)advantage of What is the imp act of the Internet a fim Vis-a-VI t s suppliers, on the firms relatve customers, rivals, complementors dis )advantage over its suppliers, potential new entrants, and customers rivals entrants and substitut es? 10. Cost structure What drives costs i each component What is the imp act of the Internet those cost opener busine ss model?
9. Profit sit e What is the relative (d is)ad vantage o f a firm vis -à-vis its suppliers, customers, rivals , complementors, potential new entrants, and substitutes ? What is the imp ac t o f the Internet o n the firm's relative (d is)ad vantage o ver its suppliers, customers, rivals , complementors, potential new entrants, and substitut es? 10. Cost structure What drives c osts in each component o f the business model? What is the imp ac t o f the Internet o n those cost drivers that underpin the components o f a b usine s s model? 商业模式的关键组成部分（3）
利润点 指相对于企业的供应商、消费者、竞争对手、互补 者、潜在进入者和替代者而言,企业自身的位置 ISP、骨干运营商、内容提供商、网络提供商、ASP、在线 经纪人、在线零售商等 企业的利润点取决于来自企业的供应商、消费者、 力 有吸引力的Vs.不具吸引力 受下列因素影响:提供的价值类型、可以追踪的消 费者群体、收费的价格、收入来源、选择实施的行 动、企业的能力、商务模式的实现方式、商务模式 的持久性、成本结构等
利润点 ◼ 指相对于企业的供应商、消费者、竞争对手、互补 者、潜在进入者和替代者而言，企业自身的位置 ◼ ISP、骨干运营商、内容提供商、网络提供商、ASP、在线 经纪人、在线零售商等。 ◼ 企业的利润点取决于来自企业的供应商、消费者、 竞争对手、互补者、潜在进入者和替代者的竞争压 力。 ◼ 有吸引力的 Vs. 不具吸引力 ◼ 受下列因素影响：提供的价值类型、可以追踪的消 费者群体、收费的价格、收入来源、选择实施的行 动、企业的能力、商务模式的实现方式、商务模式 的持久性、成本结构等
利润点 公司相对于其供应商、消费者、竞争对手、互补者 潜在进入者和替代者的优(劣)势的影响是什么 互联网对于企业相对于其供应商、消费者、竞争对 手、互补者、潜在进入者和替代者的景响是什么?
利润点 ◼ 公司相对于其供应商、消费者、竞争对手、互补者 、潜在进入者和替代者的优（劣）势的影响是什么 ？ ◼ 互联网对于企业相对于其供应商、消费者、竞争对 手、互补者、潜在进入者和替代者的影响是什么？