Landscape of e-business E-commerce E-business E-government E-education E-healthcare E-media E-community But what makes them success or fai?
Landscape of e-business ◼ E-commerce ◼ E-business ◼ E-government ◼ E-education ◼ E-healthcare ◼ E-media ◼ E-community But what makes them success or fail?
What is a Business model? a set of planned activities designed to result in a profit in a marketplace The method by which a firm builds and uses its resources to offer its customers better value than its competitors and to make money doing so Allan Afuah and Christopher L. tucci, Internet Business Models and Strategies: Text and cases, McGraw-Hill 2001
What is a Business Model? ◼ A set of planned activities designed to result in a profit in a marketplace. ◼ The method by which a firm builds and uses its resources to offer its customers better value than its competitors and to make money doing so. ◼ Allan Afuah and Christopher L. Tucci, Internet Business Models and Strategies: Text and cases. McGraw-Hill, 2001
什么是商业模式 预期在市场上产生利润的一系列规划好 的活动 公司构建和利用它的资源为客户提供比 其竞争者更好价值并赢利的方法
什么是商业模式 ◼ 预期在市场上产生利润的一系列规划好 的活动 ◼ 公司构建和利用它的资源为客户提供比 其竞争者更好价值并赢利的方法
Elements of a business model 利润点( Profit site) ■客户价值( Customer value) ■范围( Scope ■定价( Pricing) 收入来源( Revenue sources) 关联活动( Connected activities) ■实施( Implementation) 能力( Capabilities) ■持久性( Sustainability) ■成本结构( Cost structure)
Elements of a Business Model ◼ 利润点（Profit Site） ◼ 客户价值（Customer value） ◼ 范围（Scope） ◼ 定价（Pricing） ◼ 收入来源（Revenue sources） ◼ 关联活动（Connected activities） ◼ 实施（Implementation） ◼ 能力（Capabilities） ◼ 持久性（Sustainability） ◼ 成本结构（Cost Structure）
Successful Business model ■ Correct profit site High customer Value Complementary Scope Control over Pricing Defensible sources of revenue Consistent connected activities Unique, Inimitable Capabilities Excellent Implementation Sustainability for the Future low cost
Successful Business Model ◼ Correct profit site ◼ High Customer Value ◼ Complementary Scope ◼ Control over Pricing ◼ Defensible Sources of Revenue ◼ Consistent Connected Activities ◼ Unique, Inimitable Capabilities ◼ Excellent Implementation ◼ Sustainability for the Future ◼ Low cost