电子商务的商业模式
电子商务的商业模式
背景 网络泡沫触发人们对电子商务 +We are here 的理性思考 Market Hype E-business 电子商务带来的跨越时空的方 forever: Dot- com share fallout E-business 便、便宜、互动和乐趣使它成 subsumed into 为时代发展的趋势 E-tailint ng corporate DNA 电子商务是借助 nternet等信 1998 Investor 息技术的管理变革 \disillusionment 电子商务的核心问题是电子商 Dot-com Business 务模式 starts disillusionment Optimized Internet True"e-business e-business Peak of merges Technology Inflated . Trough of Slope of Plateau of Trigger Expectations Disillusionment Enlightenment Profitability 1990-961997199819992000201200220032004200520620072008 ebusiness F UNIVERSITY
Business model Business model ° omponents dynamIcs Internet .Properties Performance .Impact Competitive Er nvironme
Business Model Business Model •Components •Dynamics Internet •Properties •Impact Competitive Environment Performance
he properties of the Internet have impact on firm activities? Properties of the Internet Mediating technology · Universality Network externalities 5-Cs Business Model Distribution channel Coordination · Time moderator Commerce Performance Information asymmetr Community shrinker Content Environment Infinite virtual capacity Communication Low cost common standard Creative destroyer Transaction cost reducer
The properties of the Internet have an impact on firm activities? Performance Properties of the Internet • Mediating technology • Universality • Network externalities • Distribution channel • Time moderator • Information asymmetry shrinker • Infinite virtual capacity • Low cost common standard • Creative destroyer • Transaction cost reducer Business Model Environment 5-Cs Coordination Commerce Community Content Communication
Business model for e-Business
Business Model for e-Business