Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002 1· D. Nightingale·②2002 Massachusetts Institute of Technology
1 - D. Nightingale - © 2002 Massachusetts Institute of Technology Value and Enterprise Stakeholders Prof. Deborah Nightingale September 16, 2002
Learning objectives Value creation framework Enterprise stakeholders Stakeholder value metrics 2·D. Nightingale·②2002 Massachusetts Institute of Technology
2 - D. Nightingale - © 2002 Massachusetts Institute of Technology Learning Objectives Value creation framework Enterprise stakeholders Stakeholder value metrics
Creating value How various Find Develop and Execute stakeholders find Stakeholder Agree to the on the particular worth, util ility, Value Approach Promise benefit or reward in Value Value Value exchange for their respective Identification Proposition Delivery contributions to the enterprise ynamIc Source: Murman et al., Lean Enterprise Value, Palgrave 2002 and Iterative 3-D. Nightingale-@2002 Massachusetts Institute of Technology
3 - D. Nightingale - © 2002 Massachusetts Institute of Technology Creating Value Value Proposition Proposition Find Stakeholder Value Develop and Agree to the Approach Execute on the Promise Dynamic and Iterative Value Identification Identification Value Delivery Delivery * Source: Murman et al., Lean Enterprise Value, Palgrave 2002 “How various stakeholders find particular worth, utility, benefit, or reward in exchange for their respective contributions to the enterprise.”*
Identifying value Identify stakeholders What part of the program or process adds value for each stakeholder? Determine each stakeholder value What kinds of exchanges are required to provide this value? Establish stakeholder expectations and contributions Find stakeholder value 4-D. Nightingale-@2002 Massachusetts Institute of Technology
4 - D. Nightingale - © 2002 Massachusetts Institute of Technology Find stakeholder value Identifying Value Identify stakeholders What part of the program or process adds value for each stakeholder? Determine each stakeholder value What kinds of exchanges are required to provide this value? Establish stakeholder expectations and contributions
Creating a Value Proposition Align stakeholders around the program value stream Structure the enterprise value stream Each stakeholder will contribute their efforts or resources to the value stream in those ways from which they can derive value Establish clear communication of balanced expectations with all stakeholders Develop and agree to the approach 5-D. Nightingale-@2002 Massachusetts Institute of Technology
5 - D. Nightingale - © 2002 Massachusetts Institute of Technology Creating a Value Proposition Develop and agree to the approach Align stakeholders around the program value stream Structure the enterprise value stream Each stakeholder will contribute their efforts or resources to the value stream in those ways from which they can derive value Establish clear communication of balanced expectations with all stakeholders