對卧价質易大岁 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 客户对缺货可能做出的反应 customer stockout occurs wait substitute product substitute store priority normal this forever this forever backorder replenishment occasion occasion brand price location product selection brand price 16 王晚东，胡瑞娟
16 王晓东,胡瑞娟 客户对缺货可能做出的反应 priority backorder normal replenishment wait brand price this occasion forever substitute product location this occasion brand price product selection forever substitute store customer stockout occurs
粉卧价質多大岁 1951 UNIVERSITY OF INTERNATONAL BUSINESS AND ECONOMICS 缺货成本计算举例 Loss Probability AC Alternative (1) (2) (3)=(1)*(2) Brand-loyal customer S5.00 0.20 $1.00 (Delayed sales) Switches and comes back (Lost sales) 10.00 0.70 7.00 Lost customer 100.00 0.10 10.00 (Lost customer) Average cost of 1.00 $18.00 a stock-out 17 王晓东，胡瑞媚
17 王晓东,胡瑞娟 缺货成本计算举例 1.00 $18.00 Average cost of a stock-out 100.00 0.10 10.00 Lost customer (Lost customer) 10.00 0.70 7.00 Switches and comes back (Lost sales) $5.00 0.20 $1.00 Brand-loyal customer (Delayed sales) AC (3)=(1)*(2) Probability (2) Loss (1) Alternative