电传是一个新的合成词，是远距离打印交换的编写形式。电传既具有电话的快速，又具有打字机的准确，尤其是当电文中有数据时，这种优点表现得特别明显。人们普遍认为，电传这种通讯方式，除了具备高效性和精确性之外，还比电报和电话便宜。具有方便、简单、自动收发、经济的特点
电传是一个新的合成词，是远距离打 印交换的编写形式。电传既具有电话的 快速，又具有打字机的准确，尤其是当 电文中有数据时，这种优点表现得特别 明显。人们普遍认为，电传这种通讯方 式，除了具备高效性和精确性之外，还 比电报和电话便宜。具有方便、简单、 自动收发、经济的特点
2. Purpose of this courseThe purpose of this course is toHhelp you learn how to write goodbusiness letters, cables(telegrams), telexes and faxes byusing up-to-date expressions andthe simplest possible language
2. Purpose of this course The purpose of this course is to help you learn how to write good business letters, cables (telegrams), telexes and faxes by using up-to-date expressions and the simplest possible language
3. Features ofbusiness communicationBusiness communication has its uniqueClanguage style and special vocabularyBusiness communication is full ofbusiness terminologies andabbreviations.There is a close relationship betweenbusiness communication andinternational trade
3. Features of business communication Business communication has its unique language style and special vocabulary. Business communication is full of business terminologies and abbreviations. There is a close relationship between business communication and international trade
IIIntroduction to foreigntrade1 What is international trade?
II Introduction to foreign trade 1 What is international trade?
International trade, also called foreigntrade, world trade or overseas trade, inessence, is the fair and deliberateexchange of commodity and service acrossnational boundaries. It includes importand export trade operations.由于国际贸易和国内贸易存在着巨大的差异当一家公司准备打入国外市场时，它必须面对一些特殊的困难。虽然它采用相同的营销理念和策略，但文化、政治和经济上的差异使其进入海外市场更加危险，所以大多数公司一旦决定进入国际市场时都谨小慎微，小心行事。他们通常通过调查来具体了解外国的经济、政治文化和社会背景以及关税、配额和外币等方面的情况
International trade, also called foreign trade, world trade or overseas trade, in essence, is the fair and deliberate exchange of commodity and service across national boundaries. It includes import and export trade operations. 由于国际贸易和国内贸易存在着巨大的差异， 当一家公司准备打入国外市场时，它必须面对 一些特殊的困难。虽然它采用相同的营销理念 和策略，但文化、政治和经济上的差异使其进 入海外市场更加危险，所以大多数公司一旦决 定进入国际市场时都谨小慎微，小心行事。他 们通常通过调查来具体了解外国的经济、政治、 文化和社会背景以及关税、配额和外币等方面 的情况