Marketing Management Professor Professor huang pei Required Texts Marketing management by phylip kotler, 2000 Assignments Cases, Available at Teacher Office Suggested Wall St Journal subscription Study Guide(Available on disk and/or from our home page) Prerequisite 1. Principles of Economics 2. Junior Standing(minimum 60 semester hours) Evaluation Weights D Notes Exam 1 100 Mon10/14 Note 1 Exam 2 Note 1 Exam 3 Mon12/16 Note 1 Essay Exam 1 10/11-10/16 Note 1 Essay Exam 2 11/1511/19 Note 1 Discussion Section 200 Note 2 Research Requirement Note 3 Lecture Assignment Note 4 Extra Credit Lecture Quizzes Note 5 TOTAL 1000
Marketing Management Professor Professor Huang Pei Required Texts: Marketing Management by phylip. kotler, 2000 Assignments & Cases, Available at Teacher Office Suggested: Wall St. Journal subscription Study Guide (Available on disk and/or from our home page) Prerequisites: 1. Principles of Economics 2. Junior Standing (minimum 60 semester hours) Evaluation Weights: Activity Points Dates Notes Exam 1 100 Mon 10/14 Note 1 Exam 2 150 Mon 11/11 Note 1 Exam 3 250 Mon 12/16 Note 1 Essay Exam 1 40 10/11-10/16 Note 1 Essay Exam 2 40 11/15-11/19 Note 1 Discussion Section 200 Note 2 Research Requirement 0 Note 3 Lecture Assignments 220 Note 4 Extra Credit Lecture Quizzes Note 5 TOTAL 1000 Notes:
1. The following table contains information about multiple choice and essay exam dates and times, coverage, and room assignments DATE&TIME COVERAGE LOCATION Exam I: Wed 10/6 Text Chpts 1-4, 6-9 Aetna 203 1:30PM Lecture discussion Section Material Essay Exam 1: 10/11- See Essay Exam 1 Aetna 203 10/16 Sheet in this booklet Exam 2: 1: 30 PM Text Chpts 10-14, 16 Aetna 203 Mon11/11 and Append. C Lecture discussion Section Material Essay Exam 2: 11/15- See Essay Exam 2 Discussion Sections 11/19 Sheet in this booklet Final: Mon 01/67 PM Text Chpts 5, 17-19, To Be Announced Appendix a and Chpts 2, 4, 8, 9 and 12 Lecture discussion section material 2. Participation in Discussion Section includes attendance, participation, and scores on quizzes. Your discussion section leader will identify the grading criteria during the first week of class and will hand out a written yllabu 3. Failure to complete the research requirement results in a grade of Incomplete. No exceptions 4. Lecture Assignments are described in the booklet of Marketing Cases and Assignments. The first assignment, a Marketing Memo, is due 9/29 in lecture; the second assignment, Using a Financial Report and Marketing Research to Analyze a Company is due 12/30 5. Students may earn extra credit exam points for all exams. These points can be earned by completing quizzes in lecture. All quizzes must be turned in immediately after the quiz is given. We cannot allow students to make-up missed extra credit points for any reason Schedule for marketing management
2 1. The following table contains information about multiple choice and essay exam dates and times, coverage, and room assignments. DATE & TIME COVERAGE LOCATION Exam I: Wed 10/6 1:30 PM Text Chpts 1-4, 6-9 Lecture & Discussion Section Material Aetna 203 Essay Exam 1: 10/11- 10/16 See Essay Exam 1 Sheet in this booklet Aetna 203 Exam 2: 1:30 PM Mon 11/11 Text Chpts 10-14, 16 and Append. C Lecture & Discussion Section Material Aetna 203 Essay Exam 2: 11/15- 11/19 See Essay Exam 2 Sheet in this booklet Discussion Sections Final: Mon 01/6 7 PM Text Chpts 5, 17-19, Appendix A and Chpts 2,4,8,9 and 12 Lecture & Discussion section Material To Be Announced 2. Participation in Discussion Section includes attendance, participation, and scores on quizzes. Your discussion section leader will identify the grading criteria during the first week of class and will hand out a written syllabus. 3. Failure to complete the research requirement results in a grade of "Incomplete." No exceptions. 4. Lecture Assignments are described in the booklet of Marketing Cases and Assignments. The first assignment, a Marketing Memo, is due 9/29 in lecture; the second assignment, Using a Financial Report and Marketing Research to Analyze a Company is due 12/30. 5. Students may earn extra credit exam points for all exams. These points can be earned by completing quizzes in lecture. All quizzes must be turned in immediately after the quiz is given. We cannot allow students to make-up missed extra credit points for any reason. Schedule for Marketing Management
Date Chapter Important Dates 9/9 Welcome to Marketing Marketing Environmental Analysis Environmental Analysis No Discussion sections this week 9/16 Global Marketing Challenges 3,4 Global Marketing Challenges, Marketing Planning 4(thru pg. 101) Marketing Planning and Organization Strategy Discussion 9 /16-9/23 n discussion: View"Zanes Cycles is Customer Driven". Discuss Lecture Assignment #1 4(thru page 101)Marketing Planning and Organization Strategy(Cont'd Consumer Behavior 6 Consumer behavior In discussion: Discuss minnesota twins video 9/30 Organizational Behavior 7,8 Organizational Behavior, Market Segmentation, and Targeting Market Segmentation, and Targeting Discussion 9/30-10/7 In Advance: Read Vermeer Case In Discussion Discuss vermeer Case
3 Date Chapter Lecture Topic Important Dates 9/9 1 Welcome to Marketing! 1, 2 Marketing, Environmental Analysis 2 Environmental Analysis No Discussion Sections This Week 9/16 3 Global Marketing Challenges 3, 4 Global Marketing Challenges, Marketing Planning 4 (thru pg. 101) Marketing Planning and Organization Strategy Discussion 9/16-9/23 In discussion: View “Zane’s Cycles is Customer Driven”. Discuss Lecture Assignment #1. 9/23 4(thru page 101) Marketing Planning and Organization Strategy (Cont'd) 6 Consumer Behavior 6 Consumer Behavior Discussion 9/23-9/30 In Discussion: Discuss Minnesota Twins Video 9/30 7 Organizational Behavior 7, 8 Organizational Behavior, Market Segmentation, and Targeting 8 Market Segmentation, and Targeting Discussion 9/30-10/7 In Advance: Read Vermeer Case In Discussion: Discuss Vermeer Case
107 Positioning P opTioning Managing Existing Products Discussion 10-10/14 In Advance: Read Prairie Lights Bookstore Case In Discussion: Prairie Lights Bookstore 10/14 Managing Existing Products(Cont'd) ng Existing Products(Cont'd) Guest Speake Discussion 10/14-10/21 In di Chips vid 10/21 REVIEW REVIEW Guest Speaker EXAMI 1:30PM 10 Developing New Products Discussion 10/21-10/28 In Advance: Prepare for Review In Discussion Review 1028 10 Developing New Products(Continued 10,11 Developing New Products(Continued Services Marketing Services Marketing
4 10/7 8 Positioning 8 Positioning 9 Managing Existing Products Discussion 10/7-10/14 In Advance: Read Prairie Lights Bookstore Case In Discussion: Prairie Lights Bookstore 10/14 9 Managing Existing Products (Cont'd) 9 Managing Existing Products (Cont'd) Guest Speaker Discussion 10/14-10/21 In Discussion: View Terra Chips Video 10/21 REVIEW REVIEW & Guest Speaker EXAM I 1:30 PM 10 Developing New Products Discussion 10/21-10/28 In Advance: Prepare for Review In Discussion: Review 10/28 10 Developing New Products (Continued) 10,11 Developing New Products (Continued) Services Marketing 11 Services Marketing
Discussion 10/28-11/4 11 12 Fundamentals of Pricing 12, Appendixc Fundamentals of Pricing, Marketing Arithmetic Appendix C Marketing Al Discussion 11/4-11/11 In Advance: Read Pictured Rocks United Methodist Camp In Discussion: Discuss Pictured Rocks United Methodist Camp 11/11 13 Pricing Goods and services 13,14 Pricing Goods and Services, Managing Distribution channels 14 Managing distribution channels Discussion 11/11-11/18 In advance: Prepare Hood River Fruits Case In discussion: Discuss Hood River Fruits; Discuss Lecture Assignment #2 11/18 Marketing on the Internet 16 Retailing 16 Retailing Discussion 11/18-11/25 In advance: Read Wal-Mart Comes to pella lowa In discussion: Wal-Mart Comes to Pella, lowa(Small Group Exercise 11/25 Review Review Guest Speaker
5 Discussion 10/28-11/4 In discussion: Essay Exam 1 11/4 12 Fundamentals of Pricing 12, Appendix C Fundamentals of Pricing, Marketing Arithmetic Appendix C Marketing Arithmetic Discussion 11/4-11/11 In Advance: Read Pictured Rocks United Methodist Camp In Discussion: Discuss Pictured Rocks United Methodist Camp 11/11 13 Pricing Goods and Services 13,14 Pricing Goods and Services, Managing Distribution Channels 14 Managing Distribution Channels Discussion 11/11 -11/18 In advance: Prepare Hood River Fruits Case In discussion: Discuss Hood River Fruits; Discuss Lecture Assignment #2. 11/18 Marketing on the Internet 16 Retailing 16 Retailing Discussion 11/18-11/25 In advance: Read Wal-Mart Comes to Pella Iowa. In discussion: Wal-Mart Comes to Pella, Iowa (Small Group Exercise) 11/25 Review Review & Guest Speaker