7.5 Decision of Price and Output Under Oligopoly Market 寡头垄断市场上的价格和产量的决定
寡头垄断市场上的价格和产量的决定 7.5 Decision of Price and Output Under Oligopoly Market
教学目标 Objectives: 了解寡头垄断的市场特征 ■掌握寡头垄断市场勾结情况下价格和产量的决定 ■掌握寡头垄断市场不勾结情况下价格和产量的决定 掌握四种市场结构的比较 知识点 Knowledge 价格领先制、卡特尔、四种市场结构的比较 技能点SMi 理解寡头垄断市场上价格和产量的决定
教学目标Objectives： ▪ 了解寡头垄断的市场特征 ▪ 掌握寡头垄断市场勾结情况下价格和产量的决定 ▪ 掌握寡头垄断市场不勾结情况下价格和产量的决定 ▪ 掌握四种市场结构的比较 知识点Knowledge： 价格领先制、卡特尔、四种市场结构的比较 技能点Skills： 理解寡头垄断市场上价格和产量的决定
专业词汇 Professional terms Oligopoly Market price-taker interdependence market structure tacit collusion intensive marketing campaign cartel quota Barometric price leadership Dominant firm price leadership Price benchmarks THE KINKED DEMAND CURVE
Oligopoly Market price-taker interdependence market structure tacit collusion intensive marketing campaign cartel quota Barometric price leadership Dominant firm price leadership Price Benchmarks THE KINKED DEMAND CURVE 专业词汇Professional terms
1 DEFINITION AND FEATURES OF OLIGOPOLY Oligopoly describes a market structure where just a few firms between them control a large proportion of the industry. It is probably the most dominant market structure in the uk today. Most oligopolists produce differentiated products and much of the competition between them is in the marketing of their particular brands. The greater the product differentiation, the greater the scope to be a price-maker rather than a price-taker
1 DEFINITION AND FEATURES OF OLIGOPOLY Oligopoly describes a market structure where just a few firms between them control a large proportion of the industry. It is probably the most dominant market structure in the UK today. Most oligopolists produce differentiated products and much of the competition between them is in the marketing of their particular brands. The greater the product differentiation, the greater the scope to be a price-maker rather than a price-taker
1 DEFINITION AND FEATURES OF OLIGOPOLY Despite the differences between firms in oligopolistic markets, there are therefore two key features that distinguish oligopoly from other market structures 1. Barriers to entry. The size of the barrier will differ from industry to industry In some cases entry is relatively easy, while in others it is very difficult 2. Interdependence of the firms
1 DEFINITION AND FEATURES OF OLIGOPOLY Despite the differences between firms in oligopolistic markets, there are therefore two key features that distinguish oligopoly from other market structures: 1. Barriers to entry. The size of the barrier will differ from industry to industry. In some cases entry is relatively easy, while in others it is very difficult. 2. Interdependence of the firms