Chapter Five Producer behavior Analysis 生产者行为分析
生产者行为分析 Chapter Five Producer Behavior Analysis
教学目标O bjectives 掌握生产者行为分析理论硏究的内容 ■理解理性的生产者行为、生产要素的含义 掌握四大生产要素、生产技术系数的含义 ■正确理解边际报酬递减规律 知识点 Knowledge 生产要素生产函数 生产技术系数 边际报酬递减规律 技能点Skil 正确运用边际报酬递减规律分析问题
教学目标Objectives： ▪ 掌握生产者行为分析理论研究的内容 ▪ 理解理性的生产者行为、生产要素的含义 ▪ 掌握四大生产要素、生产技术系数的含义 ▪ 正确理解边际报酬递减规律 知识点Knowledge： 生产要素 生产函数 生产技术系数 边际报酬递减规律 技能点Skills： 正确运用边际报酬递减规律分析问题
专业词汇 Professional terms Producer Behavior maximize profit Production Factors production Function benefits and costs optimum Rational producer behavior Labor Traditional theory of the firm Land and raw materials Capital Fixed factor Variable factor Short run Long run The law of diminishing marginal returns
Producer Behavior maximize profit Production Factors production Function benefits and costs optimum Rational producer behavior Labor Traditional theory of the firm Land and raw materials Capital Fixed factor Variable factor Short run Long run The law of diminishing marginal returns 专业词汇Professional terms
We now need to go behind the supply curve and find out just how the rational producer will behave In this case, we shall be looking at the benefits and costs to the firm of producing various quantity of goods and using various alternative methods of production. We shall be askin g o How much will be produced? o What combination of inputs will be used? o How much profit will be made?
We now need to go behind the supply curve and find out just how the rational producer will behave. In this case, we shall be looking at the benefits and costs to the firm of producing various quantity of goods and using various alternative methods of production. We shall be asking: l How much will be produced? l What combination of inputs will be used? l How much profit will be made?
Definition Rational producer behavior When a firm weighs up the costs and benefits of alternative courses of action and then seeks to maximize its net profit Traditional theory of the firm The analysis of pricing and output decisions of the firm under various market conditions. assuming that the firm wishes to maximize rofit Alternative theories of the firm Theories of the firm based on the assumption that firms have aims other than profit maximization
Definition Rational producer behavior When a firm weighs up the costs and benefits of alternative courses of action and then seeks to maximize its net profit. Traditional theory of the firm The analysis of pricing and output decisions of the firm under various market conditions, assuming that the firm wishes to maximize profit. Alternative theories of the firm Theories of the firm based on the assumption that firms have aims other than profit maximization