Chapter Seven market structure and Producer equilibrium 第七章市场结构与厂商均衡 7.1 Types and Characteristics of Market Structure 市场结构的类型与特征
7.1 Types and Characteristics of Market Structure 市场结构的类型与特征 Chapter Seven Market Structure and Producer Equilibrium 第七章市场结构与厂商均衡
教学目标 Objectives: ■了解市场结构的含义 ■掌握划分市场结构的标准 ■掌握四种市场结构的特征 ■区分四种市场结构 知识点 Knowledge 市场结构的含义、划分市场结构的标准 完全竞争市场、垄断竞争市场、寡头垄断市场、完全垄断市场 技能点Skis: 区分四种市场结构
教学目标Objectives： ▪ 了解市场结构的含义 ▪ 掌握划分市场结构的标准 ▪ 掌握四种市场结构的特征 ▪ 区分四种市场结构 知识点Knowledge： 市场结构的含义、划分市场结构的标准 完全竞争市场、垄断竞争市场、寡头垄断市场、完全垄断市场 技能点Skills： 区分四种市场结构
专业词汇 Professional terms Market Structure Producer equilibrium competition competitive environment Characteristics of market Structure Freedom of entry Nature of product identical product Market power Perfect competition market information Monopolistic competition Oligopoly Monopoly
Market Structure Producer Equilibrium competition competitive environment Characteristics of Market Structure Freedom of entry Nature of product identical product Market power Perfect competition market information Monopolistic competition Oligopoly Monopoly 专业词汇Professional terms
As we know, a firms profits are maximized where its marginal cost equals its marginal revenue: MC=MR. But we will want to know more than this o What determines the amount of profit that a firm will make? Will profits be large, or just enough for the firm to survive, or so low that it will be forced out of business? o Will the firm produce a high level of output or a low level? o Will it be producing efficiently? o Will the price charged to the consumer be high or low? More generally, will the consumer benefit from the decisions a firm makes? This is, of course, a normative question. Nevertheless economists can still identify and analyze the effects these decisions have on consumers
As we know, a firm’s profits are maximized where its marginal cost equals its marginal revenue: MC = MR. But we will want to know more than this. l What determines the amount of profit that a firm will make? Will profits be large, or just enough for the firm to survive, or so low that it will be forced out of business? l Will the firm produce a high level of output or a low level? l Will it be producing efficiently? l Will the price charged to the consumer be high or low? l More generally, will the consumer benefit from the decisions a firm makes? This is, of course, a normative question. Nevertheless, economists can still identify and analyze the effects these decisions have on consumers
、划分市场结构的标准 1、什么是市场结构 市场结构是指反映竞争程度不同的市场状态 2、划分市场结构的标准 市场上交易者的数量 产品差异程度 行业的进入限制 价格决策形式 市场信息通畅程度
一、划分市场结构的标准 1、什么是市场结构 市场结构是指反映竞争程度不同的市场状态 2、划分市场结构的标准 ▪市场上交易者的数量 ▪产品差异程度 ▪行业的进入限制 ▪价格决策形式 ▪市场信息通畅程度