Philosophy: Create a high quality information channelbetween customers and productdevelopers. Experience the use environment of theproduct
Philosophy • Create a high quality information channel between customers and product developers • Experience the use environment of the product
Customer Needs Process. Define the Scope-MissionStatement·Gather RawData- Interviews- FocusGroups- ObservationInterpretRawData- Need Statements: Organize the Needs- HierarchyEstablish Importance- Surveys- Quantified NeedsReflectontheProcess- Continuous Improvement
Customer Needs Process • Define the Scope – Mission Statement • Gather Raw Data – Interviews – Focus Groups – Observation • Interpret Raw Data – Need Statements • Organize the Needs – Hierarchy • Establish Importance – Surveys – Quantified Needs • Reflect on the Process – Continuous Improvement