Chapter 14
Chapter 14
Objectives To Demonstrate Importance of Sound Merchandising Philosophy To Study Buying Organization Formats and Their processes To Outline Devising Merchandise Plans To Discuss Category Management and Merchandising software
• To Demonstrate Importance of Sound Merchandising Philosophy • To Study Buying Organization Formats and Their Processes • To Outline Devising Merchandise Plans • To Discuss Category Management and Merchandising Software
Merchandising Philosophy Scope of Responsibilities Merchandising Function Buy Sell Buying Function Buy
• Scope of Responsibilities – Merchandising Function • Buy • Sell – Buying Function • Buy
Advantages of Merchandising Oriented Philosophy Smooth chain of command Expertise Responsibility and Authority Clear Buyer Involved with Display Reduced costs Buyer Closer to Consumers
• Smooth Chain of Command • Expertise • Responsibility and Authority Clear • Buyer Involved with Display • Reduced Costs • Buyer Closer to Consumers
Advantages of Separate Buying Selling Similar skills not needed for each Task Higher Morale ° Selling not Secondary Specialists Merchandisers Not Always Good Supervisors
• Similar Skills Not Needed for Each Task • Higher Morale • Selling Not Secondary • Specialists • Merchandisers Not Always Good Supervisors