Merchandising Considerations Micromerchandising Cross-Merchandising
• Micromerchandising • Cross-Merchandising
Formal Level of Formality Informal Centralized Degree of Centralization Decentralized General Breadth Specialized Internal Source of Personnel Resident Buying Office Cooperative buying Merchandising Philosophy Buying Staffing Sales Manager Merchandising Buyer
Level of Formality Degree of Centralization Breadth Source of Personnel Philosophy Staffing Formal Informal Centralized Decentralized General Specialized Internal External Resident Buying Office Cooperative Buying Buyer Sales Manager Merchandising Buyer Merchandising Buying
Merchandising Assistant Buyer Associate Buyer Buyer Divisional Merchandising Manager(DMM) General Merchandising Manager (GMM)
• Assistant Buyer • Associate Buyer • Buyer • Divisional Merchandising Manager (DMM) • General Merchandising Manager (GMM)
Store Management Assistant Sales Manager Sales Manager Assistant Store Manager Store Manager
• Assistant Sales Manager • Sales Manager • Assistant Store Manager • Store Manager
What Makes Retail Shoppers Tick Innovativeness Forecasts Assortments Merchandise Plan Allocation Brands Timing
Merchandise Plan Innovativeness Brands Timing Forecasts Allocation Assortments