Retail nstitutions Chapter 4
Chapter 4
Obiectives To Show Retail Classifications To Study Retail Ownership Type To Explore Influences in the Channel of Distribution
• To Show Retail Classifications • To Study Retail Ownership Type • To Explore Influences in the Channel of Distribution
Retail classification Ownershi Retail Strategy Mix Services Goods retail Strategy Mix Nonstore-Based Retail strategy M d Nontraditional Retailing g
II. Store-Based Retail Strategy Mix III. Service vs. Goods Retail Strategy Mix IV. Nonstore-Based Retail Strategy Mix and Nontraditional Retailing I. Ownership
Retail classification Independent Chain Franchise Ownership Lease Department Vertical Marketing System Consumer Cooperative
I. Ownership • Independent • Chain • Franchise • Lease Department • Vertical Marketing System • Consumer Cooperative
Independent Advantages Flexibility Investment Costs down Specialists Strong Control Image Consistency ° ndependence Entrepreneurial Drive
• Flexibility • Investment Costs Down • Specialists • Strong Control • Image • Consistency • Independence • Entrepreneurial Drive