⊙te Selection Chapter 10
Chapter 10
Objectives To EXamine Types of Locations To Note location decisions To Describe one-Hundred percent Location To Discuss Criteria for retail location Evaluation To Contrast alternative Terms of Occupancy
• To Examine Types of Locations • To Note Location Decisions • To Describe One-Hundred Percent Location • To Discuss Criteria for Retail Location Evaluation • To Contrast Alternative Terms of Occupancy
Types of Locations Isolated store Unplanned Business District Planned Shopping Center
• Isolated Store • Unplanned Business District • Planned Shopping Center
solated Store Advantages No Competition LoW Rental costs Flexibility ° Visibility Facility Adaptation Parking Cost Reductions, Lower Prices
• No Competition • Low Rental Costs • Flexibility • Visibility • Facility Adaptation • Parking • Cost Reductions, Lower Prices
Difficulty Attracting Customers Customers Not Willing to Travel Customers Like Variety in Shopping High Advertising Costs Operating Costs Not shared Restrictions Building Ownership
• Difficulty Attracting Customers • Customers Not Willing to Travel • Customers Like Variety in Shopping • High Advertising Costs • Operating Costs Not Shared • Restrictions • Building Ownership