The Product Life Cvcle Introduction Growth Maturity D ecline stage stage stage stage 0 Time
Time 0 Introduction stage Growth stage Maturity stage Decline stage The Product Life Cycle
PLC USeful or useless? Useless Many external/uncontrollable factors influence life cycle Not empirically supported The s shaped curve doesn't appear much in practice -and then only class life cycle Which life cycle? · Brand, form or class?
PLC Useful or Useless? Useless – Many external/uncontrollable factors influence life cycle – Not empirically supported – The ‘s’ shaped curve doesn’t appear much in practice – and then only class life cycle – Which life cycle? • Brand, form or class?
PLC USeful or useless? Useful Describes what may happen; doesn't prescribe what will happen Describes what may happen; doesn't prescribe what will happen Allows strategic planning for products Intuitively all products go through life cycle stages Allows for managing the mix over time/life cycle stages For fuller list refer to Jobber. ch. 8
PLC Useful or Useless? Useful – Describes what may happen; doesn’t prescribe what will happen – Describes what may happen; doesn’t prescribe what will happen – Allows strategic planning for products – Intuitively all products go through life cycle stages – Allows for managing the mix over time/life cycle stages For Fuller list – refer to Jobber, Ch. 8