11-6 3.Characteristics of each stage of PLC Stage Introduction Growth Maturity Decline Sales Low Rapide growth Slow growth Decline Profit Lose High Very high Decline Investment Very high High Low Low Cost High Reduction Low Low Price High Getting lower Lowest LOw Cash flow High needs High needs Good Good Consumers Innovators Mass Mass Conservatives Competition Low Getting intensive Intensive LOW Critical function Ads. Production Marketing Finance and audit 国际商学院市场营销学系
3.Characteristics of each stage of PLC Stage Introduction Growth Maturity Decline Sales Low Rapide growth Slow growth Decline Profit Lose High Very high Decline Investment Very high High Low Low Cost High Reduction Low Low Price High Getting lower Lowest Low Cash flow High needs High needs Good Good Consumers Innovators Mass Mass Conservatives Competition Low Getting intensive Intensive Low Critical function Ads. Production Marketing Finance and audit 11 － 6 11 － 6
11-7 4.Marketing Strategies for Each Stage of PLC Strategies Introduction Growth Maturity Decline Product Basic Extension Diversity Less Price High lower Lowest Cut Distribution Selective intensive More intensive Selective Advertising Awareness interest Difference Redueed Sales heavy lighter Increase Minimal promotion 制计价蜀易大学 国际商学院市场营销学系
4. Marketing Strategies for Each Stage of PLC Strategies Introduction Growth Maturity Decline Product Price Distribution Advertising Sales promotion Basic High Selective Awareness heavy Extension lower intensive interest lighter Less Cut Selective Reduced Minimal Diversity Lowest More intensive Difference Increase 11 － 7 11 － 7
5.Problems Using the PLC 11-8 The PLC Concept Can Trouble identifying Help in Developing Which Stage of the Good Marketing PLC the Product Is In Strategies for Different Stages of the Product Life-Cycle,However Difficult to Forecast the Some Problems Can Sales Level,the Length Arise: of Each Stage,and Shape of the PLC Strategy is Both a Cause and a Result of the Product's Life Cycle 制卧价蜀易大考 国际商学院市场营销学系
5. Problems Using the PLC The PLC Concept Can Help in Developing Good Marketing Strategies for Different Stages of the Product Life-Cycle, However Some Problems Can Arise: The PLC Concept Can Help in Developing Good Marketing Strategies for Different Stages of the Product Life-Cycle, However Some Problems Can Arise: Trouble identifying Which Stage of the PLC the Product Is In Difficult to Forecast the Sales Level, the Length of Each Stage, and Shape of the PLC Strategy is Both a Cause and a Result of the Product’s Life Cycle 11 － 8 11 － 8