Brand Architecture and equity Brand Equity Brand Loyalty Brand Knowledge
Brand Architecture and Equity Brand Knowledge Brand Heritage Core Values Brand Territory Brand Personality Brand Properties Brand Loyalty Brand Equity
Brand architect ROVER THE LAND ROVER EXPERIENCE According to Nestle. the strength of the brand's positioning is built on five andover pillars”: Example Brand personality The brand is like 5. Brand Properties The brand owns
Brand Architecture 1. Brand Heritage - The brand brings … 2. Core Brand Values - The brand means … 3. Brand Territory - The brand competes in … 4. Brand Personality - The brand is like… 5. Brand Properties - The brand owns ... Landrover Example According to Nestlé, the strength of the brand’s positioning is built on five “pillars”: