owledge gap The Role of Mass Media Conceptual Model Source:Tichenor,Donohue and Olien,1970. This example shows that education level or socioeconomic status made a difference in knowledge.The question was whether or not respondents felt astronauts would ever reach the moon.Those with high levels of education(based on three levels:grade school,high school and college)were more likely to agree that man would reach the moon than those with lower levels of education both at a certain point in time and over all four intervals.Most important was that the gap between levels widened over time in that the percentage of respondents in the high education level who agreed rose mo than 60 percentage points over 16 years while those in the low education category rose less than 25 percentage points
Conceptual Model Source: Tichenor, Donohue and Olien, 1970. This example shows that education level or socioeconomic status made a difference in knowledge. The question was whether or not respondents felt astronauts would ever reach the moon. Those with high levels of education (based on three levels: grade school, high school and college) were more likely to agree that man would reach the moon than those with lower levels of education both at a certain point in time and over all four intervals. Most important was that the gap between levels widened over time in that the percentage of respondents in the high education level who agreed rose more than 60 percentage points over 16 years while those in the low level of education category rose less than 25 percentage points. The Role of Mass Media
bridging the The Knowledge-Gap Hypothesis Core Assumptions and Statements Tichenor,Donohue and Olien(1970)present five reasons for justifying the knowledge gap.1)People of higher socioeconomic status have better communication skills, education,reading,comprehending and remembering information.2)People of higher socioeconomic status can store information more easily or remember the topic form background knowledge 3)People of higher socioeconomic Knowledge status might have a more relevant social context.4)People of higher socioeconomic status are better in selective exposure, One's mind. sttched acceptance and retention.5)The nature of the mass media by a new idea. never regains its itself is that it is geared toward persons of higher original dimensions socioeconomic status
Core Assumptions and Statements Tichenor, Donohue and Olien (1970) present five reasons for justifying the knowledge gap. 1) People of higher socioeconomic status have better communication skills, education, reading, comprehending and remembering information. 2) People of higher socioeconomic status can store information more easily or remember the topic form background knowledge 3) People of higher socioeconomic status might have a more relevant social context. 4) People of higher socioeconomic status are better in selective exposure, acceptance and retention. 5) The nature of the mass media itself is that it is geared toward persons of higher socioeconomic status. The Knowledge-Gap Hypothesis