Mass Media and Interpersonal Communication 主讲教师：王积龙 Werner J.Severn Biographies Datelines Bioscopes who Am 1? on Psychologists
Mass Media and Interpersonal Communication Werner J. Severn 主讲教师：王积龙
An Interesting Comparison:Difference between German and Chinese Why are so many differences between the two groups?
An Interesting Comparison: Difference between German and Chinese Why are so many differences between the two groups?
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Kurzer Lewin-Interpersonal Communication ● primary group A primary group is a typically small social group whose members share close,personal,enduring relationships.These groups are marked by members'concern for one another,shared activities and culture,and long periods of time spent together.Examples include family,childhood friends,and highly influential social groups(team sports groups,academic groups,etc...). reference group A reference group is a sociological concept referring to a group to which another group is compared.Reference groups are used in order to evaluate and determine the nature of a given individual or other group's characteristics and sociological attributes.Reference groups provide the benchmarks and contrast needed for comparison and evaluation of group and personal characteristics. casual group People in a casual group interact on a less personal level than in a primary group,and their relationships are temporary rather than long lasting.Since casual groups are established to perform functions, people's roles are more interchangeable
Kurzer Lewin——Interpersonal Communication primary group A primary group is a typically small social group whose members share close, personal, enduring relationships. These groups are marked by members' concern for one another, shared activities and culture, and long periods of time spent together. Examples include family, childhood friends, and highly influential social groups (team sports groups, academic groups, etc...). reference group A reference group is a sociological concept referring to a group to which another group is compared. Reference groups are used in order to evaluate and determine the nature of a given individual or other group's characteristics and sociological attributes. Reference groups provide the benchmarks and contrast needed for comparison and evaluation of group and personal characteristics. casual group People in a casual group interact on a less personal level than in a primary group, and their relationships are temporary rather than long lasting. Since casual groups are established to perform functions, people’s roles are more interchangeable
Muzafer Sherif- Social Norms ● Social Norms Of interest to most social scientists across disciplines,social norms are group-held beliefs about how members should behave in a given context.Sociologists describe norms as laws that govern society's behaviors,while psychologists have adopted a more general definition,recognizing smaller group units,like a team or an office,may also endorse norms separate or in addition to cultural or societal expectations.The psychological definition emphasizes social norms'behavioral component,stating norms have two dimensions:how much behavior is exhibited and how much the group approves of that behavior
Muzafer Sherif——Social Norms Social Norms Of interest to most social scientists across disciplines, social norms are group-held beliefs about how members should behave in a given context. Sociologists describe norms as laws that govern society’s behaviors, while psychologists have adopted a more general definition, recognizing smaller group units, like a team or an office, may also endorse norms separate or in addition to cultural or societal expectations. The psychological definition emphasizes social norms' behavioral component, stating norms have two dimensions: how much behavior is exhibited and how much the group approves of that behavior