同济大学：《设计研究与写作》课程电子教案（PPT课件）Lecture 07 Data collection methods

OHua DONG,Tongji University Checklist to help avoid problems(2) Try to ensure that the questions mean the same thing to all respondents. Avoid the prestige bias. Remove ambiguity. Avoid direct questions on sensitive topics. Ensure the question's frame of reference is clear. Avoid creating opinions

Checklist to help avoid problems (2) Try to ensure that the questions mean the same thing to all respondents. Avoid the prestige bias. Remove ambiguity. Avoid direct questions on sensitive topics. Ensure the question’s frame of reference is clear. Avoid creating opinions. ©Hua DONG, Tongji University

Hua DONG,Tongji University Checklist to help avoid problems(3) Avoid unnecessary or objectionable detail. Avoid prior alternatives. Avoid producing response sets

Checklist to help avoid problems (3) Avoid unnecessary or objectionable detail. Avoid prior alternatives. Avoid producing response sets. ©Hua DONG, Tongji University