Lack of power No Economies of scale Labor Intensive Limited Access to Advertising Over-dependence on Owner Limited Resources for Long-run Planning
• Lack of Power • No Economies of Scale • Labor Intensive • Limited Access to Advertising • Over-dependence on Owner • Limited Resources for Long-run Planning
Chain Advantages ° Bargaining Power Cost Efficiencies Operating Efficiencies Technical abilities Advertising Availability Defined Management Philosophies
• Bargaining Power • Cost Efficiencies • Operating Efficiencies • Technical Abilities • Advertising Availability • Defined Management Philosophies
Chain Disadvantages Time and Resources spent on Long-run Planning ° Limited Flexibility Investments High Managerial Control Difficult Limited Independence for Personnel
• Time and Resources Spent on Long-run Planning • Limited Flexibility • Investments High • Managerial Control Difficult • Limited Independence for Personnel
Franchising Types Product/Trademark Business format
• Product/Trademark • Business Format
Franchising Arrangement Manufacturer-Retailer Voluntary Wholesaler-Retailer Cooperative Service Sponsor-Retailer
Manufacturer-Retailer Service Sponsor-Retailer Wholesaler-Retailer Cooperative Voluntary