Estimating Current Demand Total Market Potential Area Market Potential Industry Sales Market Share
Estimating Current Demand Total Market Potential Area Market Potential Industry Sales Market Share
Estimating Future Demand Survey of Buyers'Intentions Composite of Sales Force Opinion Expert Opinion Past Sales Analysis Market Test Method
Estimating Future Demand Survey of Buyers’ Intentions Composite of Sales Force Opinion Expert Opinion Past Sales Analysis Market Test Method
apie Scanning the Marketing Environment
Objectives 0 Tracking Identifying Opportunities in the Macroenvironment Demographic,Economic,Natural, Technological,Political,Cultural Developments
Objectives Tracking & Identifying Opportunities in the Macroenvironment Demographic, Economic, Natural, Technological, Political, & Cultural Developments
Macroenvironmental Forces World trade enablers 0 Asian economic power Rise of trade blocs International monetary crises Use of barter countertrade Move towards market economies u“Global"lifestyles
Macroenvironmental Forces World trade enablers Asian economic power Rise of trade blocs International monetary crises Use of barter & countertrade Move towards market economies “Global” lifestyles