Macroenvironmental Forces Opening of "new"markets Emerging transnational firms Cross-border strategic alliances Regional ethnic religious conflict Global branding
Macroenvironmental Forces Opening of “new” markets Emerging transnational firms Cross-border strategic alliances Regional ethnic & religious conflict Global branding
Demographic Environment Worldwide Population Growth Population Age Mix Ethnic Markets Educational Groups Household Patterns Geographical Shifts in Population Shift from Mass Market to Micromarkets
Demographic Environment Worldwide Population Growth Population Age Mix Ethnic Markets Household Patterns Educational Groups Geographical Shifts in Population Shift from Mass Market to Micromarkets
Economic Environment Income Distribution Subsistence economies Raw-material-exporting economies Industrializing economies Industrial economies Savings,Debt, Credit Availability
Economic Environment Income Distribution Subsistence economies Raw-material-exporting economies Industrializing economies Industrial economies Savings, Debt, & Credit Availability
Changing Role of Government Higher Pollution Natural Shortage of Levels Environment Raw Materials Increased Costs of Energy
Natural Environment Higher Pollution Levels Increased Costs of Energy Shortage of Raw Materials Changing Role of Government
Accelerating Pace Unlimited Opportunities of Change for Innovation Issues in the Technological Environment Varying Increased R D Budgets Regulation
Accelerating Pace of Change Unlimited Opportunities for Innovation Increased Regulation Issues in the Technological Environment Varying R & D Budgets