A marketing information system(MIS)consists of people,equipment,and procedures to gather,sort, analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers. A marketing intelligence system is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment
A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing intelligence system is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment
Research Approaches Observational Focus-group Survey Behavioral Experimental
Research Approaches Behavioral Focus-group Survey Experimental Observational
Secondary-Data Sources 0 Internal Sources Government Publications Periodicals and Books 0 Commercial Data On-Line Associations Business Information
Secondary-Data Sources Internal Sources Government Publications Periodicals and Books Commercial Data On-Line Associations Business Information
Good Marketing Research: Is scientific ▣Is creative Uses multiple methods Realizes the interdependence of models data Acknowledges the cost value of information 0 Maintains "healthy"skepticism Is ethical
Good Marketing Research: Is scientific Is creative Uses multiple methods Realizes the interdependence of models & data Acknowledges the cost & value of information Maintains “healthy” skepticism Is ethical
Demand Company Demand Market Demand
Demand Market Demand Company Demand