Market-Oriented Strategic Planning Objectives Resources Skills Opportunities
Market-Oriented Strategic Planning Objectives Skills Resources Opportunities
Market-Oriented Strategic Planning Objectives Resources Profit and Growth Skills Opportunities
Market-Oriented Strategic Planning Objectives Skills Resources Opportunities Profit and Growth
Corporate Headquarters Planning Define the corporate mission Establish strategic business units (SBUs) Assign resources to SBUs Plan new business,downsize older businesses
Corporate Headquarters Planning Define the corporate mission Establish strategic business units (SBUs) Assign resources to SBUs Plan new business, downsize older businesses
The Marketing Plan Executive Summary Table of Contents Current Marketing Situation Opportunity Issue Analysis Objectives Marketing Strategy Action Programs Projected Profit-and-loss Controls
The Marketing Plan Executive Summary & Table of Contents Current Marketing Situation Opportunity & Issue Analysis Objectives Marketing Strategy Action Programs Projected Profit-and-loss Controls
Objectives Components of a marketing information system Criteria of good marketing research Decision support systems for marketing management Demand measurement and forecast
Objectives Components of a marketing information system Criteria of good marketing research Decision support systems for marketing management Demand measurement and forecast