A Change in Thinking Dis-satisfaction with the Limited-effects Model To some people,the idea that the mass media ordinary did not have any effect just did not seem very reasonable.Maybe the mass media had their effects on people's perceptions-their views of the world-rather than on their attitudes. Behaviorism and Cognitive Psychology (1950) Behaviorism stressed the importance of reinforcement,rewards and punishment,and conditioning in shaping behavior,and attempted to use these concepts to explain even human thought and languages(Skinner,1957). Cognitive psychology sees men and women as active seekers of knoeledge who function in the world on the basis of this knowledge(Neiser,1967)
A Change in Thinking Dis-satisfaction with the Limited-effects Model To some people, the idea that the mass media ordinary did not have any effect just did not seem very reasonable. Maybe the mass media had their effects on people’s perceptions—their views of the world—rather than on their attitudes. ` Behaviorism and Cognitive Psychology (1950) Behaviorism stressed the importance of reinforcement, rewards and punishment, and conditioning in shaping behavior, and attempted to use these concepts to explain even human thought and languages (Skinner, 1957). Cognitive psychology sees men and women as active seekers of knoeledge who function in the world on the basis of this knowledge (Neiser, 1967)
The Media Agenda and Reality G.Ray Funkhouser Experimrnt(1973] Focused his study on the 1960s,his question was "the most important problem facing America". He obtained his measures of media content by counting the number of articles on each issue appearing in three news magazines(Times, Newsweek,and U.S.News and World Report)for each year in the decades
The Media Agenda and Reality G. Ray Funkhouser Experimrnt(1973) Focused his study on the 1960s, his question was ”the most important problem facing America ”. He obtained his measures of media content by counting the number of articles on each issue appearing in three news magazines( Times, Newsweek, and U.S. News and World Report) for each year in the decades