Ill.The Marketing Research Process 5-6 Defining the Problem Developing the Research Plan Implementing the Research Plan Interpreting and Reporting the Findings 国际商学院市场营销学系
Defining the Problem Defining the Problem Developing the Research Plan Developing the Research Plan Implementing the Research Plan Implementing the Research Plan Interpreting and Reporting the Findings Interpreting and Reporting the Findings III. The Marketing Research Process 5－6 5－6
IV.Research Plan Designing 5-7 and Execution Research Approaches for Certain Objectives Research Proposal Secondary vs.Primary Information Collecting Information Measurement in Marketing Research Sampling Methods Questionnaire Development “制卧爱价蜀易大学 国际商学院市场营销学系
IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution ¾ Research Approaches for Certain Objectives ¾ Research Proposal ¾ Secondary vs. Primary Information ¾ Collecting Information ¾ Measurement in Marketing Research ¾ Sampling Methods ¾ Questionnaire Development 5 － 7 5 － 7
Research Approaches 5-8 for Certain Objectives Exploratory research--observation, survey Descriptive research--survey, observation Causal research--experiment 制计价蜀易大孝 国际商学院市场营销学系
Research Approaches for Certain Objectives ¾ Exploratory research--observation, survey ¾ Descriptive research--survey, observation ¾ Causal research--experiment 5 － 8 5 － 8