Dear +name 2.language style (business letters are more formal:emails are more informal) similaraties between business emails and business letters 1.subject (Both business emails and letters have their subjects,but in different places.) 2.greeting and sign-offs Formal business emails have greetings. Business emails generally have sign-offs,except some informal emails. 3.language style Formal business emails are almost the same as formal business letters.) 1.opening sentences (reasons of writing) 2.adding details to describe the situation,supporting ideas (two or three sentences long) change to another topic.... 3.adding a call to action (what you expect/request the receiver to do) Referring to previous contact 1.Thank you for your letter of (Sept.10)about.. 2.I have received your letter ofabout.. 3.With reference to/Refferring to your advertisement/your phone call today I would like more information about your products. 4.Further to our telephone conversation this morning,I would like to pace an order with you for the following items: 5.In reply to your enquiry about our new products,I make an offer as follows: Stating the reason for writing 1.I am writing to enquire about
6 Dear + name 2. language style (business letters are more formal; emails are more informal) similaraties between business emails and business letters 1. subject (Both business emails and letters have their subjects, but in different places.) 2. greeting and sign-offs Formal business emails have greetings. Business emails generally have sign-offs, except some informal emails. 3. language style ( Formal business emails are almost the same as formal business letters.) 1. opening sentences (reasons of writing) 2. adding details to describe the situation, supporting ideas （two or three sentences long） change to another topic.... 3. adding a call to action (what you expect/request the receiver to do) Referring to previous contact 1.Thank you for your letter of (Sept. 10) about …. 2.I have received your letter of … about… 3.With reference to/Refferring to your advertisement/ your phone call today, I would like more information about your products. 4.Further to our telephone conversation this morning, I would like to pace an order with you for the following items: 5.In reply to your enquiry about our new products, I make an offer as follows: Stating the reason for writing 1. I am writing to enquire about
2.I am writing to confirm that.. 3.I am writing to apoloaize for/about. 4.I am writing to inform you of.. 5.I am writing to complain about/express my disatisfaction about the training course I attended on Sept.12. 6.I am interested in your advertisement and I would like further information about the products. End of a letter: I look forward to hearing from you soon/meeting you next Friday/seeing you next Thursday. If you have any further questions,please feel free to contact me/let me know. Please don't hesitate to contact us again if any problem arises. Please let me know if you need any further information. I would appreciate it if you could send me... I would appreciate it if you could give me a reply at your earliest convenience. I would be very grateful if you could send me the samples The company you work for is expanding rapidly and is looking for new premises. Your Managing Director is interested in Waterside Industrial Park,and has asked you to write a letter to find out more information. Read Waterside Industrial Park's advertisement below,on which your Managing Director has already made some notes. Then,using all your Managing Director's handwritten notes,write your letter to Rosemary Brown at Waterside Industrial Park. Do not include postal addresses.Write 120-140 words on a separate sheet. 22July,2009
7 2. I am writing to confirm that.. 3. I am writing to apoloaize for/about.. 4. I am writing to inform you of.. 5. I am writing to complain about/express my disatisfaction about the training course I attended on Sept. 12. 6. I am interested in your advertisement and I would like further information about the products. End of a letter: I look forward to hearing from you soon/ meeting you next Friday/ seeing you next Thursday. If you have any further questions, please feel free to contact me/let me know. Please don’t hesitate to contact us again if any problem arises. Please let me know if you need any further information. I would appreciate it if you could send me... I would appreciate it if you could give me a reply at your earliest convenience. I would be very grateful if you could send me the samples. The company you work for is expanding rapidly and is looking for new premises. Your Managing Director is interested in Waterside Industrial Park, and has asked you to write a letter to find out more information. Read Waterside Industrial Park’s advertisement below, on which your Managing Director has already made some notes. Then, using all your Managing Director’s handwritten notes, write your letter to Rosemary Brown at Waterside Industrial Park. Do not include postal addresses. Write 120-140 words on a separate sheet. 22 July，2009
Dear Mrs Brown With reference to your advertisement in the local newspaper,I would like to have more information about the the waterside industrial park. Could you tell us what other companies are in the Waterside Industrial Park. and how large of the units available for rental?Regarding the financial aid mentioned,could you inform us what company would be qualified for it and how to apply. Another point to clarify is the costs of professional labour forces in comparison with other places.Finally,we would be grateful if you could send us the pamphlet about the Waterside Industrial Park. We/I look forward to/expect your early reply/hearing from you soon/at your earliest convenience. Yours sincerely You have received the following email from a customer: I was surprised to hear a rumor recently that your company is suffering financial difficulties and is likely to go out of business.I'd be very sorry if this were true. Colin Sanders Write a letter of 200-250 words to the customer,and include the following points: A denial of the rumor A possible reason for the rumor Your company's plans for future growth Your hope for Mr.Sander's continued custom
8 Dear Mrs Brown With reference to your advertisement in the local newspaper, I would like to have more information about the the waterside industrial park . Could you tell us what other companies are in the Waterside Industrial Park, and how large of the units available for rental? Regarding the financial aid mentioned, could you inform us what company would be qualified for it and how to apply. Another point to clarify is the costs of professional labour forces in comparison with other places. Finally, we would be grateful if you could send us the pamphlet about the Waterside Industrial Park. We/I look forward to/expect your early reply/ hearing from you soon/at your earliest convenience. Yours sincerely You have received the following email from a customer: I was surprised to hear a rumor recently that your company is suffering financial difficulties and is likely to go out of business. I’d be very sorry if this were true. Colin Sanders Write a letter of 200-250 words to the customer, and include the following points: A denial of the rumor A possible reason for the rumor Your company’s plans for future growth Your hope for Mr. Sander’s continued custom
21 September,2020 Dear Mr.Sander Thank you for your recent letter concerning the rumor about my company's financial status.I hereby clearly express my denial of the rumor on behalf of the company.As usual,the company is in the right track,steadily expanding and increasingly gaining profits. As far as we know,the rumor started ever from the beginning of last month when our former CEO was arrested for serious corruption.He anonymously transferred totally 60,000,000 dollars to his five accounts in Switzerland in the past two years.And when he was caught recently,most of the money was squandered.I believe that is the reason why the rumor was targeting at the company's financial difficulties.However,with five branches and over 300 offices all over the world,our capital has exceeded 50,000,000,000 dollars. In that case,we are capable enough to settle this problem and get back to the original track soonest Though the decision of new CEO is still not made,we believe a longer period of inspection on all candidates'background,especially their moral behaviors, is far beyond other criteria.Nevertheless,this will never stop the fast expansion of our company in the near future.As the world-renowned management consulting firm,we have recently accepted three large cases including one with Chinese government concerning the pros and cons as well as the practicability of E-government system. Another three are about to reach an agreement,and the value of all six cases equals to almost 120,000,000 dollars.Furthermore,the Chinese branch is under construction.And when finished,it will be appointed to be Asian-Pacific region's headquarter.In a word,the temporary crisis hardly lagged us behind, but gave us a hint in terms of sophisticated management in the future. Finally,as our loyal customer,we sincerely hope that you could still be
9 21 September, 2020 Dear Mr. Sander Thank you for your recent letter concerning the rumor about my company’s financial status. I hereby clearly express my denial of the rumor on behalf of the company. As usual, the company is in the right track, steadily expanding and increasingly gaining profits. As far as we know, the rumor started ever from the beginning of last month when our former CEO was arrested for serious corruption. He anonymously transferred totally 60,000,000 dollars to his five accounts in Switzerland in the past two years. And when he was caught recently, most of the money was squandered. I believe that is the reason why the rumor was targeting at the company’s financial difficulties. However, with five branches and over 300 offices all over the world, our capital has exceeded 50,000,000,000 dollars. In that case, we are capable enough to settle this problem and get back to the original track soonest. Though the decision of new CEO is still not made, we believe a longer period of inspection on all candidates’ background, especially their moral behaviors, is far beyond other criteria. Nevertheless, this will never stop the fast expansion of our company in the near future. As the world-renowned management consulting firm, we have recently accepted three large cases including one with Chinese government concerning the pros and cons as well as the practicability of E-government system. Another three are about to reach an agreement, and the value of all six cases equals to almost 120,000,000 dollars. Furthermore, the Chinese branch is under construction. And when finished, it will be appointed to be Asian-Pacific region’s headquarter. In a word, the temporary crisis hardly lagged us behind, but gave us a hint in terms of sophisticated management in the future. Finally, as our loyal customer, we sincerely hope that you could still be
confident on our company.And we would surely provide the best-quality service as it always be.We trust that this is satisfactory. Yours sincerely John Lee Homework or exercises: Your organization has recently had some bad publicity.and the chief executive has asked you to propose ways to improve the organization's public image. Write a proposal for your Chief Executive,including the following information Owhat the bad publicity was what problems it presents for your organization ideas for improving the organization's image any possible disadvantages of these ideas. Teaching methods and tools: Methods:Lecture Tools:Class teaching,Multimedia teaching Unit three:report writing Objectives: Skills used to write report Contents: A business report plays a crucial role in business practice as most major decisive actions are based on business reports.If reports are well written data collected thoroughly,analysis done perceptively,comment made 10
10 confident on our company. And we would surely provide the best-quality service as it always be. We trust that this is satisfactory. Yours sincerely John Lee Homework or exercises: Your organization has recently had some bad publicity, and the Chief Executive has asked you to propose ways to improve the organization's public image. ● Write a proposal for your Chief Executive, including the following information ●what the bad publicity was ● what problems it presents for your organization ●ideas for improving the organization's image ●any possible disadvantages of these ideas. Teaching methods and tools: Methods: Lecture Tools: Class teaching, Multimedia teaching Unit three: report writing Objectives: Skills used to write report Contents: A business report plays a crucial role in business practice as most major decisive actions are based on business reports. If reports are well written – data collected thoroughly, analysis done perceptively, comment made