《基础商务英语》课程教学大纲 一、课程基本信息 课程代码：18060232 课程名称：基础商务英语 英文名称：Business English 课程类别：学科基础课 时：2 学 分分：2 适用对象：全日制本科一，二年级 考核方式：考查 先修课程：大学英语 二、课程简介 本课程是为了满足以商务为专业的本科院校学生提高商务英语技能的需求，进而 提高运用英语进行商务交际的能力。课程使用《体验商务英语》系列教材，以全新的 学习方式，在体验中学习英语。 This course is designed to meet the needs of business-oriented undergraduate students to improve business English skills,and thus improves the ability to use English for business communication.The course uses the "Market Leader-Intermediate Business English Course Book",a series of materials,to learn English in a new way of learning with full experience. 三、课程性质与教学目的 本课程是专业辅助课，即针对商务专业的本科学生在学习大学英语的前提下，进 一步巩固和提高英语的技能和运用能力，尤其是在多方模拟以商务交往为中心的环境 下，使学生能够在体验中学习英语，能够在实际的工作中运用自如的和因际商务人士 沟通交流。在教学中融入思政要素，主要以案例与思政要素相结合，让学生思考并回 答问题，在实践中培养正确的爱党爱国的观念。 四、教学内容及要求 Unit 1 Brands (I)Objectives and requirements 1.Get familiar with the main content of this unit
1 《基础商务英语》课程教学大纲 一、课程基本信息 课程代码：18060232 课程名称：基础商务英语 英文名称：Business English 课程类别：学科基础课 学 时：2 学 分：2 适用对象: 全日制本科一，二年级 考核方式：考查 先修课程：大学英语 二、课程简介 本课程是为了满足以商务为专业的本科院校学生提高商务英语技能的需求，进而 提高运用英语进行商务交际的能力。课程使用《体验商务英语》系列教材，以全新的 学习方式，在体验中学习英语。 This course is designed to meet the needs of business-oriented undergraduate students to improve business English skills, and thus improves the ability to use English for business communication. The course uses the "Market Leader-Intermediate Business English Course Book", a series of materials, to learn English in a new way of learning with full experience. 三、课程性质与教学目的 本课程是专业辅助课，即针对商务专业的本科学生在学习大学英语的前提下，进 一步巩固和提高英语的技能和运用能力，尤其是在多方模拟以商务交往为中心的环境 下，使学生能够在体验中学习英语，能够在实际的工作中运用自如的和国际商务人士 沟通交流。在教学中融入思政要素，主要以案例与思政要素相结合，让学生思考并回 答问题，在实践中培养正确的爱党爱国的观念。 四、教学内容及要求 Unit 1 Brands ( I ) Objectives and requirements 1.Get familiar with the main content of this unit
2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2 )Teaching content 1.Take about your favorite brands and discuss two authentic product promotions 2.Reading:Outsourcing production-Financial Times.Listening:An interview with a brand consultant 3.Language work:Words that go with brand and product.Present simple and present continuous. 4.Skill:Taking part in meetings 1 5.Case study:Caferoma:Solve the problems of a leading brand 6.Writing:e-mail (3)How to create strong Chinese brands and make them become prominent pride in the minds of Chinese? Unit 2 Travel (I)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2)Teaching content 1.Take about your travel experiences. 2.Reading:Air rage-Guardian Listening:A business traveler's priorities. 3.Language work:British and American travel words.Talking about the future. 2
2 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Take about your favorite brands and discuss two authentic product promotions 2. Reading: Outsourcing production-Financial Times. Listening: An interview with a brand consultant 3. Language work: Words that go with brand and product. Present simple and present continuous. 4. Skill: Taking part in meetings 1 5. Case study: Caferoma: Solve the problems of a leading brand 6. Writing: e-mail ( 3 ) How to create strong Chinese brands and make them become prominent pride in the minds of Chinese? Unit 2 Travel ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Take about your travel experiences. 2. Reading: Air rage-Guardian Listening: A business traveler’s priorities. 3. Language work: British and American travel words. Talking about the future
4.Skills:Making arrangements on the telephone 5.Case study:Work,rest and play:Choose a suitable hotel for a seminar in France. 6.Writing:e-mail (3)Take about your experience in travelling to the revolutionary bases and what you have learned from those who sacrificed their lives for the sake of our country. Unit 3 Organization (I)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. 6.Writing:e-mai】 (2)Teaching content 1.Rank status symbols in order of importance 2.Reading:Flexibility in the workplace-Fast company.Listening:An interview with the partner of a management consultancy. 3.Language work:Words and expressions to describe company structure.Noun combination. 4.Socializing:introductions and networking 5.Case study:Auric Bank:Choose the best and reorganize customer services 6.Writing:report (3 )How to incorporate traditional Chinese culture into the corporate culture in an organization?What kind of ideology should be created in favor of our country？ Unit 4 Change
3 4. Skills: Making arrangements on the telephone 5. Case study: Work, rest and play: Choose a suitable hotel for a seminar in France. 6. Writing: e-mail ( 3 )Take about your experience in travelling to the revolutionary bases and what you have learned from those who sacrificed their lives for the sake of our country. Unit 3 Organization ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. 6.Writing: e-mail ( 2 ) Teaching content 1. Rank status symbols in order of importance 2. Reading: Flexibility in the workplace-Fast company. Listening: An interview with the partner of a management consultancy. 3. Language work: Words and expressions to describe company structure. Noun combination. 4. Socializing: introductions and networking 5. Case study: Auric Bank: Choose the best and reorganize customer services 6. Writing: report ( 3 )How to incorporate traditional Chinese culture into the corporate culture in an organization? What kind of ideology should be created in favor of our country? Unit 4 Change
(I )Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2 )Teaching content 1.Discuss attitudes to change in general and at work.Rank stressful situations. 2.Reading:Change in retailing-Financial Times.Listening:An interview with a business transformation director 3.Language work:Words for describing change.Past simple and present perfect 4.Taking part in meetings 2 5.Case study:Acquiring Metrot:Agree on changes at a company that has been taken over. 6.Writing:action minutes (3 )With rapid changes of international environment,how can everyone involved stick to the absolute principle of loving your country and the communist party? Unit 5 Money (I)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension
4 ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss attitudes to change in general and at work. Rank stressful situations. 2. Reading: Change in retailing-Financial Times. Listening: An interview with a business transformation director 3. Language work: Words for describing change. Past simple and present perfect 4. Taking part in meetings 2 5. Case study: Acquiring Metrot: Agree on changes at a company that has been taken over. 6. Writing: action minutes ( 3 ) With rapid changes of international environment, how can everyone involved stick to the absolute principle of loving your country and the communist party? Unit 5 Money ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension
（2)Teaching content 1.Do a quiz and discuss attitudes to money. 2.Reading:Two financial reports-Financial Times.Listening:an interview with the founder of a finance firm. 3.Language work:Words and expressions for taking about finance. 4.Dealing with figures. 5.Case study:Angel Investment:Choose a company to invest in 6.Writing:e-mail. (3)Everyone of us gets to know the importance of money.What kind of attitude should we have toward it while serving our country and party without being overwhelmed with money? Unit 6 Advertising (1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2)Teaching content 1.Discuss authentic advertisements.Discuss good and bad advertising practices 2.Reading:Successful advertising-guardian.Listening:an interview with the head of planning at an advertising agency. 3.Language work:Words and expressions for talking about advertising. Articles:a,an,the,zero article 4.Starting presentation 5.Case study:Focus Advertising:Create and present an advertising campaign 6.Writing:summary (3)How can you use advertising skills to disseminate the ideology of loving your home country,the communist party and persuading those who are detracting 5
5 ( 2 ) Teaching content 1. Do a quiz and discuss attitudes to money. 2. Reading: Two financial reports-Financial Times. Listening: an interview with the founder of a finance firm. 3. Language work: Words and expressions for taking about finance. 4. Dealing with figures. 5. Case study: Angel Investment: Choose a company to invest in 6. Writing: e-mail. ( 3 ) Everyone of us gets to know the importance of money. What kind of attitude should we have toward it while serving our country and party without being overwhelmed with money? Unit 6 Advertising ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss authentic advertisements. Discuss good and bad advertising practices. 2. Reading: Successful advertising-guardian。Listening： an interview with the head of planning at an advertising agency. 3. Language work: Words and expressions for talking about advertising. Articles: a, an, the, zero article 4. Starting presentation 5. Case study: Focus Advertising: Create and present an advertising campaign 6. Writing: summary ( 3 ) How can you use advertising skills to disseminate the ideology of loving your home country, the communist party and persuading those who are detracting