对外经济贸易大学：《营销学原理》精品课程教学资源（授课教案）Session 9 Marketing Plan Implementation and Control

lll.Four skills needed for 9-6 effective implementation Diagnostic skills Identification of company level Implementation skills > Evaluation skills 国际商学院市场营销学系

9 － 6 III. Four skills needed for 9 － 6 effective implementation ¾ Diagnostic skills ¾ Identification of company level ¾ Implementation skills ¾ Evaluation skills

IV.Types of Control 9-7 >Annual-Plan Control Profitability Control > Efficiency Control > Strategic Control 国际商学院市场营销学系

IV. Types of Control ¾ Annual-Plan Control ¾ Profitability Control ¾ Efficiency Control ¾ Strategic Control 9 － 7 9 － 7