15.834 Marketing Strategy Cases and lectures Letter of Complaint 15.834 Marketing Strategy
15.834 Marketing Strategy • Cases and lectures • Letter of Complaint 15.834 Mar keting Strateg y
Objectives Identify, evaluate, and develop marketing strategies Evaluate a firm's opportunities Anticipate competitive dynamics Evaluate the sustainability of competitive advantages 15.834 Marketing Strategy
Objectives • Identify, evaluate, and develop marketing strategies • Evaluate a firm’s opportunities • Anticipate competitive dynamics • Evaluate the sustainability of competitive advantages 15.834 Marketing Strategy
Target Audience Consultants Investment analysts °上 ntrepreneurs · Product managers 15.834 Marketing Strategy
Target Audience • Consultants • Investment Analysts • Entrepreneurs • Product Managers 15.834 Mar keting Strateg y
I What Is marketing Strategy? What is Marketing Strategy? Finding profit opportunities Creating Competitive Advantage Challenging Competitive Advantage Creating Corporate Advantage 15.834 Marketing Strategy
I What Is Marketing Strategy? What is Marketing Strategy? Finding Profit Opportunities Creating Competitive Advantage Challenging Competitive Advantage Creating Corporate Advantage 15.834 Mar keti ng Strate g y
uestion How can a firm earn sustained superior returns? 1. Create value 2. Capture value 3. Continue to do this A Marketing Strategy is an integrated set of choices about how we will create and capture value, over long periods of time 15.834 Marketing Strategy
Question: How can a firm earn sustained, superior returns? 1. Create value 2. Capture value 3. Continue to do this A Marketing Strategy is an integrated set of choices about how we will create and capture value, over long periods of time. 15.834 Marketing Strategy