I.Understanding the supply chain Learning objectives I. Discuss the goal of a supply chain and explain the impact of supply chain decisions on the success of a firm. 2. Identify the three key supply chain decision phases and explain the significance of each one. 3. Describe the cycle and push/pull views of a supply chain. 4.Classify the supply chain macro processes in a firm. SEIEE AU406 Supply Chain Management 6
1.Understanding the supply chain Learning objectives 1. Discuss the goal of a supply chain and explain the impact of supply chain decisions on the success of a firm. 2. Identify the three key supply chain decision phases and explain the significance of each one. 3. Describe the cycle and push/pull views of a supply chain. 4. Classify the supply chain macro processes in a firm. SEIEE AU406 Supply Chain Management 6
I.I What is a supply chain? ● Consist of all stages involved,directly or indirectly,in fulfilling a customer request Who is in? >Manufacturers >Suppliers >Transporters >Warehouses >retailers,and >Customers ● Customer is an integral part of the supply chain SEIEE AU406 Supply Chain Management 7
1.1 What is a supply chain? Consist of all stages involved, directly or indirectly, in fulfilling a customer request Who is in? Manufacturers Suppliers Transporters Warehouses retailers, and Customers Customer is an integral part of the supply chain SEIEE AU406 Supply Chain Management 7
What is a supply chain? Within each organization,such as a manufacturer,the supply chain includes all functions involved in fulfilling a customer request.These functions include,but are not limited to, ---product development,marketing,operations, distribution,finance,customer service 。Includes movement of ---products from suppliers to manufacturers to distributors and ---information,funds,and products in both directions SEIEE AU406 Supply Chain Management 8
What is a supply chain? Within each organization, such as a manufacturer, the supply chain includes all functions involved in fulfilling a customer request. These functions include, but are not limited to, ---product development, marketing, operations, distribution, finance, customer service Includes movement of ---products from suppliers to manufacturers to distributors and ---information, funds, and products in both directions SEIEE AU406 Supply Chain Management 8
What happens in a supply chain? Transporter Supplier Manufacture Distributor Retailer Supplier >This is a supply chain with the black arrows corresponding to the direction of physical product flow. >A supply chain is dynamic and involves the flow of information, product,and funds between different stages. >The double-headed arrows... >The green arrows... SEIEE AU406 Supply Chain Management 9
SEIEE AU406 Supply Chain Management 9 What happens in a supply chain? Manufacturer Distributor Retailer Supplier Supplier Transporter This is a supply chain with the black arrows corresponding to the direction of physical product flow. A supply chain is dynamic and involves the flow of information, product, and funds between different stages. The double-headed arrows… The green arrows…
What happens in a supply chain? Manufacture Bank Supplier Order Manufacturer assembler Supplier Transporter On-line retailer >This is shop online supply chain involving the flow of information, product,and funds between different stages. >The double-headed arrows... >The black arrows... >The green arrows... SEIEE AU406 Supply Chain Management 10
SEIEE AU406 Supply Chain Management 10 What happens in a supply chain? On-line retailer Manufacturer Supplier Supplier Order assembler Manufacturer Transporter Bank This is shop online supply chain involving the flow of information, product, and funds between different stages. The double-headed arrows… The black arrows… The green arrows…