AdditionalDrivingPower of GreenITnginceringGovernment regulationsand initiativesEnvironmentalProtectionAgency(http://www.epa.gov/)EU EmissionTrading Scheme(http:l/ec.europa.eu/clima/policies）Renewables Portfolio Standard (Wikipedia:renewable portfolio standard)Non-profit organizations campaignfor sustainabilityGreenpeace(http://www.greenpeace.orgRegional GreenhouseGasInitiative(http://www.rggi.org)UnionofConcerned Scientists(http://ucsusa.org)The green energy concept has mass appeal among consumers []SolarEnergy69%新新茂曲FavorableWind Energy65%VeryFavorableBio-fuel54%[1] Energy&EnvironmentConsumerSurvey,PikeResearch,2012IDEAL6RESEARCH
Additional Driving Power of Green IT • Non-profit organizations campaign for sustainability • Government regulations and initiatives Environmental Protection Agency (http://www.epa.gov/ ) EU Emission Trading Scheme (http://ec.europa.eu/clima/policies ) Renewables Portfolio Standard ( Wikipedia: renewable portfolio standard ) 6 Greenpeace (http://www.greenpeace.org) Regional Greenhouse Gas Initiative (http://www.rggi.org) Union of Concerned Scientists (http://ucsusa.org) [1] Energy & Environment Consumer Survey , Pike Research, 2012 [1] • The green energy concept has mass appeal among consumers Bio-fuel Wind Energy Solar Energy Favorable Very Favorable 69% 65% 54%
EvaluatingITSustainabilityEngineeringClimateTotal SustainabilityScoreinEnergyPoliticalSolutionsImpactAdvocacy2011(TotalScorein2010)Full Score:1o0 pt.!61130Google47 (33)9HP221445 (41)021IBM2546 (42)11515Intel31 (27)61112Microsoft29 (31)444Oracle12 (n/a)[source:greenpeace.org]" IT... must offer cutting-edge, technological solutions that canachieve significant reductionsinglobal warmingpollution..-GreenpeaceInternalIDEAL7RESEARCH!
Evaluating IT Sustainability Total Sustainability Score in 2011 (Total Score in 2010) Full Score: 100 pt. ! Climate Solutions Energy Impact Political Advocacy Google 47 (33) 11 6 30 HP 45 (41) 22 14 9 IBM 46 (42) 25 21 0 7 Intel 31 (27) 11 15 5 Microsoft 29 (31) 11 12 6 Oracle 12 (n/a) 4 4 4 “ IT. must offer cutting-edge, technological solutions that can achieve significant reductions in global warming pollution .” - Greenpeace Internal [source: greenpeace.org]
RenewableEnergyDrivenDesignngineerinsepuimerosero[Source:NREL]CharacteristicsofRenewableEnergySupplyFederalsupportConversion EfficiencyLowImprovedbrandreputationHighInitial CostAbundantenergyresourceTime-varyingEnergyGenerationLoweroperatingcostSupplyAvailabilityTime-varyingConversionEnergyGridITas anHarvestingEfficiencyIntegrationEnabler?IDEAL8RESEARCHI
Renewable Energy Driven Design • Federal support Biomass Solar Wind Ocean Geothermal Hydrogen [Source: NREL] Characteristics of Renewable Energy Supply 8 • Federal support • Improved brand reputation • Abundant energy resource • Lower operating cost Characteristics of Renewable Energy Supply Conversion Efficiency Low Initial Cost High Energy Generation Time-varying Supply Availability Time-varying Conversion Efficiency IT as an Enabler? Grid Integration Energy Harvesting
TowardsRenewableEnergyPoweredDataCentersngineerliHPExpandsRenewableEnergyUseinitsGlobalOperations福hp2000PALOALTO.Calif..Noy.27.2007We've invested overAbetterwebGoogle$915million inBetterfortheenvironmentrenewable energyYAHOO!Key Scientific Challenges Blog Series:Green ComputinghpPostedFebruary1st,2010at 10:02am byReganClarkIBMRolls OutFirst SolarArrayDesignedForHigh-VoltageDataTBMCenters and Industrial UseBangalorepilotcould lead toall-new solutions forpowering servers andGougretechgearinemergingeconomiesMicrosoftlookingtotestgrid-independentdata centerMicrosoftRadicalintegrationfromenergysourcethroughmicroprocessorproposedETOZebaMicrosoftAPPLEREACHES1OO%RENEWABLEENERGYACROSSALIDATA CENTERSGreenpeace approves, but pushes for more pressure on legislatorsPMachaeapyYevgeniySverdlik-DatacenterDynamicsOtherWorld ComputingIDEAL9RESEARCHI
Towards Renewable Energy Powered Data Centers 200 7 9 201 3
BigGreenWSC+DataEnergyDiversified PowerVery LargeScaleProvisioningComputingAutonomicGreenComputing
Big Data WSC Green Energy Very Large Scale Computing Diversified Power Provisioning 10 Autonomic Green Computing