The Time value of money Compounding and Discounting Single Sums

Financial forecasting 1) Project sales revenues and expenses

Financial statement analysis Are our decisions maximIzing shareholder wealth?

Income statement SALES EXPENSES PROFIT

Goal of the Firm 1) Profit Maximization? this goal ignores: a) TIMING of Returns (Time Value of Money Ch. 5) b) UNCERTAINTY of Returns (Risk- Ch. 6)

Sports Marketi A Strategic perspective Matthew D. shank Professor of Marketing and Chair Department of management and Marketing northern Kentucky university

Planning Procedures and opportunity Analysis Overall Direction and goals Top-Down Plans Bottom-Up Plans Enactment Sales Opportunity Grid

Key Elements of Advertising Paid Form Nonpersonal Presentation Out-of-store Mass Media Identified Sponsor

To Show Examine The concept of Retail Image To Describe How A Retail Store Image Is Related To Describe Ways of Encouraging Customers To Spend More Time Shopping To Consider Impact of Community Relations

Obiective To Describe the Role of Pricing To Examine the Impact of Internal and external forces on Pricing To Present A Retail Pricing Framework