第4章问卷设计 Questionnaire Design
第4章 问卷设计 Questionnaire Design
本章概要(1) To learn the objectives of questionnaire design To understand the role of the questionnaire In the data collection process To become familiar with the criteria for a good questionnaire To learn the process for questionnaire design
本章概要（1） • To learn the objectives of questionnaire design. • To understand the role of the questionnaire in the data collection process. • To become familiar with the criteria for a good questionnaire. • To learn the process for questionnaire design
本章概要(2) To become knowledgeable of the three basic forms of questions To understand the key role of the questionnaire in data collection costs To learn the necessary procedures for successful implementation of a survey
本章概要（2） • To become knowledgeable of the three basic forms of questions. • To understand the key role of the questionnaire in data collection costs. • To learn the necessary procedures for successful implementation of a survey
Questionnaire Defined 可卷的定义 A questionnaire is a set of questions designed to generate the data necessary for accomplishing the objectives of the research project 1、问卷是数据收集方法的一般思路; 2、问卷提供了标准化和统一化的数据收集程序; 3、问卷在数据收集过程中起着重要作用
Questionnaire Defined 问卷的定义 A questionnaire is a set of questions designed to generate the data necessary for accomplishing the objectives of the research project. 1、问卷是数据收集方法的一般思路； 2、问卷提供了标准化和统一化的数据收集程序； 3、问卷在数据收集过程中起着重要作用
The Questionnaires Position in the Research Process 可卷在调研过程中的地位 Survey Respondents Obiectives Information Questionnaire Data Analysis Recommendations Managerial
The Questionnaire’s Position in the Research Process 问卷在调研过程中的地位 Questionnaire Survey Objectives Respondent’s Information Data Analysis Findings Recommendations Managerial Action