The value chain Firm infrastructure Human resource management Support activities Technology development Procurement bound Operations Outbound Marketing Service logistics logistics and sales Primary activities (Source: Porter, Michael E. (1998), Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press.)
16 (Source: Porter, Michael E. (1998), Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press.) The Value Chain
Competitive Strategies Michael Porter's three basic competitive positioning strategies Overall cost leadership Differentiation Focus Porter, Michael E (1998), Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: Free Press
17 Competitive Strategies • Michael Porter ’s three basic competitive positioning strategies – Overall cost leadership – Differentiation – Focus Porter, Michael E. (1998), Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: Free Press