Competition Wang Yusong School of Management Fudan University
9-1 Competition Competition Wang Yusong School of Management Fudan University
Reviewing Questions a what are the advantages and disadvantages of being the first mover? What are the key factors that will influence entry decisions in an emerging market in countries such as china
9-2 Reviewing Questions What are the advantages and What are the advantages and disadvantages of being the first mover? disadvantages of being the first mover? What are the key factors that will What are the key factors that will influence entry decisions in an emerging influence entry decisions in an emerging market in countries such as China? market in countries such as China?
China's market for commercial banks is opening 1. For foreign banks entering china, what kind of entry strategies should they take? Please justify your argument. 2. For foreign banks entering china, what other marketing/business strategies should they take? please justify your argument 3. How should domestic Chinese banks prepare themselves for the competition from foreign banks?
9-3 China's market for commercial banks is opening… 1. For foreign banks entering china, what For foreign banks entering china, what kind of entry strategies should they take? kind of entry strategies should they take? Please justify your argument. Please justify your argument. 2. For foreign banks entering china, what For foreign banks entering china, what other marketing/business strategies other marketing/business strategies should they take? Please justify your should they take? Please justify your argument. argument. 3. How should domestic Chinese banks How should domestic Chinese banks prepare themselves for the competition prepare themselves for the competition from foreign banks? from foreign banks?
Discussion about Market Exit Strategies Why is mr Cheng considering moving to other countries? Any exit barrier? In your opinion, what industries are more likely to move out of China? What industries are more likely to stay in China? why Is there any marketing and business planning suggestions you could give mr Cheng?
9-4 Discussion About Market Exit Strategies Why is Mr. Cheng considering moving Why is Mr. Cheng considering moving to other countries? Any exit barrier? to other countries? Any exit barrier? In your opinion, what industries are In your opinion, what industries are more likely to move out of China? What more likely to move out of China? What industries are more likely to stay in industries are more likely to stay in China? Why? China? Why? Is there any marketing and business Is there any marketing and business planning suggestions you could give Mr. planning suggestions you could give Mr. Cheng?
Basic Ideas of Game Theory Game theory is the general theory of strategic behavior Generally depicted in mathematical form. Plays an important role in modern economics
9-5 Basic Ideas of Game Theory Game theory Game theory is the general theory of is the general theory of strategic behavior. strategic behavior. • Generally depicted in mathematical form. Generally depicted in mathematical form. • Plays an important role in modern Plays an important role in modern economics. economics