Product Wang Yusong School of Management Fudan University
10-1 Product Product Wang Yusong School of Management Fudan University
The product and the Product mix Components Product of the Market Offering Physical goods Services Value-based prices a Experience Events Persons Attractiveness Places of the market a Properties ofFering a Organizations Product Services Information features mix and Ideas and qual quality
10-2 The Product and the Product Mix Product Product Physical goods Physical goods Services Services Experiences Experiences Events Persons Persons Places Properties Properties Organizations Organizations Information Information Ideas Components of the Market Offering
Five Product levels Customer Potential product value hierarchy Augmented product ected prod siC produ Core benefit
10-3 Five Product levels Customer Customer value hierarchy hierarchy
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10-4 BabyCenter is not just an online BabyCenter is not just an online merchant, it’s a metamediary merchant, it’s a metamediary
The Product and the Product mix Product hierarch GeneralMills'mycereal.com Web site Need famil a Product family a Product class ale a Product line E of our valuable customers. We will be open again Product type your interest in mycereul oom a tem a
10-5 The Product and the Product Mix Product hierarchy Product hierarchy Need family Need family Product family Product family Product class Product class Product line Product line Product type Product type Item General Mills’ Mycereal.com General Mills’ Mycereal.com Web site Web site