MARKETING MANAGEMENT Topic 10 Product Strategy, Planning and development
MARKETING MANAGEMENT Topic 10 Product Strategy, Planning and Development
Outline ·The“Tota| Product” Classifying Products Product mix Packaging and Warranties New Product Development
Outline • The “Total Product ” • Classifying Products • Product Mix • Packaging and Warranties • New Product Development
L. Products Product is anything that can be offered to a market to satisfy a want or need
I. Products Product is anything that can be offered to a market to satisfy a want or need
The“Tota| Product Potential product Augmented product Expected product Basic product Core benefit
The “Total Product” Potential product Augmented product Expected product Basic product Core benefit
Benefits of the augmented product Convenient Storage Confidence Romance Flip top White Teeth package Brand Good Taste Fresh breath Core Flaⅴor Close Up Product-- Close Up 800 help\Toothpaste ph none Tartar Control Safety Ine Fluoride Cleaner Teeth Lower dental Bills
Benefits of the Augmented Product Core Product-- Close Up Toothpaste Flip top package Brand Name-- Close Up 800 help phone line Fluoride Flavor Tartar Control Social Confidence; Romance; White Teeth Safety Lower Dental Bills Cleaner Teeth Good Taste Fresh Breath Convenient Storage