Microsoft beyon d bullet points CLIFF ATKINSON using Microsoft Office PowerPoint 2007 to create presentations that inform, motivate, and inspire Get Cliff's custom templates. complete eBook, and more!
PUBLISHED BY Microsoft press A Division of Microsoft Corporation One Microsoft Way Redmond, Washington 98052-6399 Copyright c 2008 by Cliff Atkinson All rights reserved. No part of the contents of this book may be reproduced or transmitted in any form or by any means without the written permission of the publisher brary of Congress Control Number: 200793145 Printed and bound in the United States of America 123456789QWT210987 Distributed in Canada by H B Fenn and Company Ltd. A CIP catalogue record for this book is available from the British Library Microsoft Press books are available through booksellers and distributors worldwide For further infor mation about international editions, contact your local Microsoft Corporation office or contact Microsoft PressIntermationaldirectlyatfax(425)936-7329.VisitourWebsiteatwww.microsoft.com/mspress Sendcommentstomspinput(@microsoft.com. Microsoft, Microsoft Press, Aero, Calibri, Excel, OneNote, Power Point, SharePoint, visio. windows and windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Other product and company names mentioned herein may be the trademarks of their respective owners The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred. This book expresses the authors views and opinions. The information contained in this book is provided without any express, statutory, or implied warranties. Neither the authors, Microsoft Corporation, nor its resellers, or distributors will be held liable for any damages caused or alleged to be caused either directly or indirectly by this book. Acquisitions Editor: Juliana Aldous Developmental Editor: Sandra Haynes Project Editor: Valerie Woolley Editorial Production: Waypoint Press Technical Reviewer: Andrew Cohen Cover: Tom Draper Design Cover Photo by bradford rogne Body Part No. X13-92839
PUBLISHED BY Microsoft Press A Division of Microsoft Corporation One Microsoft Way Redmond, Washington 98052-6399 Copyright © 2008 by Cliff Atkinson All rights reserved. No part of the contents of this book may be reproduced or transmitted in any form or by any means without the written permission of the publisher. Library of Congress Control Number: 2007931457 Printed and bound in the United States of America. 1 2 3 4 5 6 7 8 9 QWT 2 1 0 9 8 7 Distributed in Canada by H.B. Fenn and Company Ltd. A CIP catalogue record for this book is available from the British Library. Microsoft Press books are available through booksellers and distributors worldwide. For further information about international editions, contact your local Microsoft Corporation office or contact Microsoft Press International directly at fax (425) 936-7329. Visit our Web site at www.microsoft.com/mspress. Send comments to mspinput@microsoft.com. Microsoft, Microsoft Press, Aero, Calibri, Excel, OneNote, PowerPoint, SharePoint, Visio, Windows, and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred. 7KLVERRNH[SUHVVHVWKHDXWKRU¶VYLHZVDQGRSLQLRQV7KHLQIRUPDWLRQFRQWDLQHGLQWKLVERRNLVSURYLGHG without any express, statutory, or implied warranties. Neither the authors, Microsoft Corporation, nor its resellers, or distributors will be held liable for any damages caused or alleged to be caused either directly or indirectly by this book. Acquisitions Editor: Juliana Aldous Developmental Editor: Sandra Haynes Project Editor: Valerie Woolley Editorial Production: Waypoint Press Technical Reviewer: Andrew Cohen Cover: Tom Draper Design Cover Photo by Bradford Rogne Body Part No. X13-92839
To my family: Andrew, Reuben, Hildegund, Reuben /r, Vicki, Tripp, Jenna, Christina, Jeremy, Bobby, and Stanle 一 clee atkinson
To my family: Andrew, Reuben, Hildegund, Reuben Jr., Vicki, Tripp, Jenna, Christina, Jeremy, Bobby, and Stanley. —CLIFF ATKINSON
Contents Acknowledgment Introduction Chapter 1 Making Headlines Beyond Bullet Points a Can I Really Change the World with a PowerPoint Presentation? a The perfect power Point storm a Stepping onto the Media Stage 5 A Singular Story 8 a Distilling the Essence 1 ■ Fade to Gray a Stark Choices 21 Winds of Change g The power of bbp in your hand: Chapter 2 Teaching an Old Dog New Tricks 25 Three bedrock tools of powerpoint Trick 1: Use Slide Sorter View to Manage the Volume In Search of"Research Reality Research Reality 1: You Have to Respect the Limits of Working Memory BBP Respects the Limits of Working Memory 35 The Old Way Ignores the Limits of Working Memory 38 Vhat do you think of this book? We want to hear from you! hearing your feedback so we can continually improve our books and learning resources for you. To participate in a brief online survey, please visit:
v Contents Acknowledgments xiii Introduction xv Chapter 1 Making Headlines Beyond Bullet Points 1 Q Can I Really Change the World with a PowerPoint Presentation? 1 Q The Perfect PowerPoint Storm 2 Q Stepping onto the Media Stage 5 Q A Singular Story 8 Q The Heart of the Problem 12 Q Distilling the Essence 15 Q Mixing Mediums 18 Q Fade to Gray 20 Q Stark Choices 21 Q Winds of Change 22 Q The Power of BBP in Your Hands 23 Chapter 2 Teaching an Old Dog New Tricks 25 Q Three Bedrock Tools of PowerPoint 25 Q Trick 1: Use Slide Sorter View to Manage the Volume 27 In Search of “Research Reality” 28 Research Reality 1: You Have to Respect the Limits of Working Memory 30 BBP Respects the Limits of Working Memory 35 The Old Way Ignores the Limits of Working Memory 38