a Trick 2: Use Notes Page View to Sync Pictures and Narration Research Reality 2: You Have to Address the BBP Addresses the two channels The old Way Addresses Only One Channel Trick 3: Use Normal View to Guide the Eye and Ear Research Reality 3: You Have to Guide Attention BBP Guides Attention 49 The Old Way Does Not Guide Attention ■AWe| rained Tool Chapter 3 Getting Started with BBP a What Does the road ahead look like? I Sewing Up Understanding with BBP 58 The Heart and Brain of BBP: The Story Template The Built-In Story Structure Theory Becomes Practical a Step 1: Choose a Story Thread and a Pattern to Follow 64 Step 2: Pull Through What's Most Important First 65 Step 3: Guide the Visual and Verbal Strands with Your Storyboard Sketching the First Five Slides Sketching the Rest of the Slides Applying Custom Layouts ing Graphics to the First Five Slide Adding Graphics to the Rest of the Slides 74 Stepping into the Screen 75 Presenting in Multiple Views ing Or menting the Experience 79 a Getting Started with the BBP Story Template a Writing Headlines Using Three Ground Rules Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice Rule 2: Be Clear, Direct, Specific, and Conversational 83 Rule 3: Link Your ldeas Across cells
vi Contents Q Trick 2: Use Notes Page View to Sync Pictures and Narration 40 Research Reality 2: You Have to Address the Two Channels 40 BBP Addresses the Two Channels 41 The Old Way Addresses Only One Channel 43 Q Trick 3: Use Normal View to Guide the Eye and Ear 48 Research Reality 3: You Have to Guide Attention 48 BBP Guides Attention 49 The Old Way Does Not Guide Attention 52 Q A Well-Trained Tool 54 Chapter 3 Getting Started with BBP 55 Q What Does the Road Ahead Look Like? 56 Q Sewing Up Understanding with BBP 58 The Heart and Brain of BBP: The Story Template 58 The Built-In Story Structure 59 Theory Becomes Practical 62 Q Step 1: Choose a Story Thread and a Pattern to Follow 64 Q Step 2: Pull Through What’s Most Important First 65 Q Step 3: Guide the Visual and Verbal Strands with Your Storyboard 68 Sketching the First Five Slides 70 Sketching the Rest of the Slides 71 Applying Custom Layouts 72 Adding Graphics to the First Five Slides 74 Adding Graphics to the Rest of the Slides 74 Stepping into the Screen 75 Presenting in Multiple Views 77 Presenting with a Tablet PC 78 Presenting Online 78 Documenting the Experience 79 Q Getting Started with the BBP Story Template 81 Q Writing Headlines Using Three Ground Rules 82 Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice 82 Rule 2: Be Clear, Direct, Specifi c, and Conversational 83 Rule 3: Link Your Ideas Across Cells 84
Chapter 4 lanning Your First Five slides a What Will You Show, Say, and Do in the First Five Slides? 86 a Starting with the Title and Byline ■ Choosing a st Orienting the Audience with the Setting Headline 89 Interesting the Audience with the Role Headline 90 Engaging the Audience with the point A Headline Motivating the Audience with the point B Headline 95 Creating Dramatic Tension Between the point A and point b headlines Focusing the Audience with the Call to Action a Choosing a Pattern to Follow a Closing the Curtain on Ac Reviewing the Five Headlines 106 Appealing to Your Audience's Emotions a 10 Tips for Enhancing Act I 108 Chapter 5 Planning the Rest of Your Slides 117 ems of rity a Three Columns of Clarity 120 Threading the Eye of the Needle Using a Hi Prioritizing Your Slides 125 Justifying the Call to Action Headline with the Key point headlines 127 Clarifying Each Key Point Headline with Its Backing Up Each Explanation Headline with Its Detail Headlines 136 a Pulling Through What's Most Important First our Story Template 146
Contents vii Chapter 4 Planning Your First Five Slides 85 Q What Will You Show, Say, and Do in the First Five Slides? 86 Q Starting with the Title and Byline 87 Q Choosing a Story Thread 88 Orienting the Audience with the Setting Headline 89 Interesting the Audience with the Role Headline 90 Engaging the Audience with the Point A Headline 92 Motivating the Audience with the Point B Headline 95 Creating Dramatic Tension Between the Point A and Point B Headlines 97 Focusing the Audience with the Call to Action Headline 99 Q Choosing a Pattern to Follow 101 Q Closing the Curtain on Act I 105 Reviewing the Five Headlines 106 Appealing to Your Audience’s Emotions 106 Focusing Your Ideas 107 Q 10 Tips for Enhancing Act I 108 Chapter 5 Planning the Rest of Your Slides 117 Q The Problems of Sequence and Priority 117 Q Three Columns of Clarity 120 Threading the Eye of the Needle Using a Hierarchy 123 Q Prioritizing Your Slides 125 Justifying the Call to Action Headline with the Key Point Headlines 127 Clarifying Each Key Point Headline with Its Explanation Headlines 132 Backing Up Each Explanation Headline with Its Detail Headlines 136 Fleshing Out the Rest of Act II 140 Q Pulling Through What’s Most Important First 143 Q Lowering the Curtain on Your Story Template 146 Q 10 Tips for Enhancing Your Story Template 148
Chapter 6 Setting Up Your Storyboard and Narration a What Will You Show, Say, and Do During Every Slide? 156 I Preparing the Storyboard Reformatting Your Story Template Manually 158 Using the BBP Storyboard Formatter 159 Practicing Scaling to Time Editing Your Headlines If Needed reviewing the storyboard a Planning for the Verbal Channel by Writing Down 166 a Planning for the Visual Channel by Sketching Your 170 a Storyboarding Using Three Ground Rules 173 lule 1: Be Visually Concise, Clear, Direct, and Specific 73 Rule 2: In Act ll, Sketch Consistency Within Columns and Variety Across Columns Rule 3: Sketch Outside the screen too 176 I 10 Tips for Enhancing Your Storyboard 178 Chapter 7 Sketching Your Storyboard 187 a What Do I Sketch on each slide? a Sketching the Act I Slides 189 Sketching the Title Slide sketching an Optional Introductory Slide etching the Setting Slide Sketching the Role Slid sketching the Point a and Point B Slides 196 a Sketching the Call to Action and Key point Slides 203 Tripling Your Impact with Three Panels 205 Propping It Up Adding It Up with Icons Using Video, Sound, or Motion Graphics( Carefully) Blacking Out the Screen 207 Raising Interest with Your Layouts 208 Keeping the Motif Flor Integrating the Interaction
viii Contents Chapter 6 Setting Up Your Storyboard and Narration 155 Q What Will You Show, Say, and Do During Every Slide? 156 Q Preparing the Storyboard 157 Reformatting Your Story Template Manually 158 Using the BBP Storyboard Formatter 159 Practicing Scaling to Time 165 Editing Your Headlines If Needed 166 Reviewing the Storyboard 166 Q Planning for the Verbal Channel by Writing Down What You’ll Say 166 Q Planning for the Visual Channel by Sketching Your Storyboard 170 Q Storyboarding Using Three Ground Rules 173 Rule 1: Be Visually Concise, Clear, Direct, and Specifi c 173 Rule 2: In Act II, Sketch Consistency Within Columns and Variety Across Columns 173 Rule 3: Sketch Outside the Screen Too 176 Q 10 Tips for Enhancing Your Storyboard 178 Chapter 7 Sketching Your Storyboard 187 Q What Do I Sketch on Each Slide? 187 Q Sketching the Act I Slides 189 Sketching the Title Slide 190 Sketching an Optional Introductory Slide 190 Sketching the Setting Slide 192 Sketching the Role Slide 194 Sketching the Point A and Point B Slides 196 Q Sketching the Call to Action and Key Point Slides 203 Tripling Your Impact with Three Panels 205 Propping It Up 206 Adding It Up with Icons 206 Using Video, Sound, or Motion Graphics (Carefully) 207 Blacking Out the Screen 207 Raising Interest with Your Layouts 208 Keeping the Motif Flowing 209 Integrating the Interaction 210
More than One Speaker 210 Going back to a and b 210 I Sketching an Optional Navigation Bar 211 a Sketching the Explanation Slides Explaining Ideas by Building a Diagram Building a chart Across a Series of slides 216 Sketching a Visual Organizer 217 Completing the Explanation Slides 218 Using a Screen Capture 218 a Sketching the Detail Slides Switching to Other Media Adapting Your Sketches to Your Profession ■ Ready. Set, sketch! Chapter8 Adding Graphics to Your Storyboard 227 Which Graphics do i Add to each Slide? 227 a Defining Your Design Constraints 228 I Adding Graphics Using Three Ground Rules 230 Rule 1: See It in Second Rule 2: Align the Aesthetics with the Audience Rule 3: Defend Your foundation a Starting the Production Flow 240 Getting the Graphi Already Getting the Graphics You Can Easily Find 241 Creating the Graphics You Can 242 a Applying Custom Layouts to Your Storyboard 243 Creating Layouts Manually 245 Applying, Reviewing, and Refining the Layou 256 a Adding Graphics to the Call to Action and Key Point slides 257 a Duplicating and Positioning Key point Slides l and 2 259 a Creating the Act lll Slides 260 a Preparing Slides That Dont Require Graphics a Adding Graphics to the Act I Slides 262
Contents ix More than One Speaker 210 Going Back to A and B 210 Q Sketching an Optional Navigation Bar 211 Q Sketching the Explanation Slides 213 Explaining Ideas by Building a Diagram 214 Building a Chart Across a Series of Slides 216 Sketching a Visual Organizer 217 Completing the Explanation Slides 218 Using a Screen Capture 218 Q Sketching the Detail Slides 220 Switching to Other Media 222 Adapting Your Sketches to Your Profession 224 Q Sketching Your Story Template 225 Q Ready, Set, Sketch! 226 Chapter 8 Adding Graphics to Your Storyboard 227 Q Which Graphics Do I Add to Each Slide? 227 Q Defi ning Your Design Constraints 228 Q Adding Graphics Using Three Ground Rules 230 Rule 1: See It in Seconds 230 Rule 2: Align the Aesthetics with the Audience 233 Rule 3: Defend Your Foundation! 237 Q Starting the Production Flow 240 Assigning What You Can 240 Getting the Graphics You Already Have 241 Getting the Graphics You Can Easily Find 241 Creating the Graphics You Can 242 Q Applying Custom Layouts to Your Storyboard 243 Creating Layouts Manually 245 Applying, Reviewing, and Refi ning the Layouts 256 Q Adding Graphics to the Call to Action and Key Point Slides 257 Q Duplicating and Positioning Key Point Slides 1 and 2 259 Q Creating the Act III Slides 260 Q Preparing Slides That Don’t Require Graphics 261 Q Adding Graphics to the Act I Slides 262
a Fine-Tuning and Finishing Up dding Graphics to the Title and cle Credits slid 268 Reviewing and Adding Graphics to the Notes Pages 269 a Reviewing and Finalizing the Storyboard 270 m 10 Tips for Enhancing Your Storyboard Chapter 9 Reviewing a Range of BBP Examples 279 a What Other Examples Can I See? Introducing a Case with the trial 280 Act 1: The Classical Storytelling Foundation 281 A Photographic Setting Slide Reviewing the act i slides for the trial wing the Call to Action and Key point Slides for the trial 284 a Keeping on Track with The Plan 286 ing Act I of the Researching and Adding Available Graphics for the plan Reviewing the act i Slides for the plan 288 Reviewing the Call to Action and Key point es for the plan The Plan Remotely 294 a Presenting Results with The Analysis Researching and Adding Available Graphics for The Analysis Reviewing the Act I Slides for The Analysis 298 Reviewing the Call to Action and Key point Slides Making Information Meaningful with The Report Researching and Adding Available Graphics for 305 Reviewing the Act I Slides for The Report 306
x Contents Q Adding Graphics to the Explanation Slides 264 Q Fine-Tuning and Finishing Up 268 Adding Graphics to the Title and Closing Credits Slides 268 Reviewing and Adding Graphics to the Notes Pages 269 Q Reviewing and Finalizing the Storyboard 270 Q 10 Tips for Enhancing Your Storyboard 272 Chapter 9 Reviewing a Range of BBP Examples 279 Q What Other Examples Can I See? 280 Q Introducing a Case with The Trial 280 Act I: The Classical Storytelling Foundation 281 A Photographic Setting Slide 282 Reviewing the Act I Slides for The Trial 282 Reviewing the Call to Action and Key Point Slides for The Trial 284 Q Keeping on Track with The Plan 286 Writing Act I of the Story Template 286 Researching and Adding Available Graphics for The Plan 287 Reviewing the Act I Slides for The Plan 288 Reviewing the Call to Action and Key Point Slides for The Plan 289 Delivering The Plan Remotely 294 Q Presenting Results with The Analysis 295 Researching and Adding Available Graphics for The Analysis 298 Reviewing the Act I Slides for The Analysis 299 Reviewing the Call to Action and Key Point Slides for The Analysis 301 Q Making Information Meaningful with The Report 303 Researching and Adding Available Graphics for The Report 305 Reviewing the Act I Slides for The Report 306