CS-Introduction Economic Implication of Mass Customization Mass customization is capable of reducing costs and lead time by accommodating companies to garner economy of scale by repetitions. With flexibility and programmability,companies with low to medium production volume can gain an edge over competitors by implementing MC; Mass customization can potentially develop customer loyalty, propel company growth,and increase market share by widening the product range 上浒充通大粤
CS-Introduction Economic Implication of Mass Customization Mass customization is capable of reducing costs and lead time by accommodating companies to garner economy of scale by repetitions. With flexibility and programmability, companies with low to medium production volume can gain an edge over competitors by implementing MC; Mass customization can potentially develop customer loyalty, propel company growth, and increase market share by widening the product range
CS-Introduction Technical challenges The essence of mass customization lies in the product and service providers'ability to perceive and capture latent market niches and subsequently develop technical capabilities to meet the diverse needs of target customers; To encapsulate the needs of target customer groups means to emulate existing or potential competitors in quality,cost,quick response, © Therefore,the requirements of mass customization depend on three aspects:time-to-market (quick responsiveness),variety (customization),and economy of scale (volume production efficiency); Successful mass customization depends on a balance of three elements:features,cost,and schedule 上浒充通大粤
CS-Introduction Technical challenges The essence of mass customization lies in the product and service providers’ ability to perceive and capture latent market niches and subsequently develop technical capabilities to meet the diverse needs of target customers; To encapsulate the needs of target customer groups means to emulate existing or potential competitors in quality, cost, quick response; Therefore, the requirements of mass customization depend on three aspects: time-to-market (quick responsiveness), variety (customization), and economy of scale (volume production efficiency); Successful mass customization depends on a balance of three elements: features, cost, and schedule
CS-Introduction Maximizing reusability Maximal amounts of repetition are essential to achieve the efficiency of mass production,as well as efficiencies in sales,marketing,and logistics,which is attained through maximizing commonality in design,which leads to reusable tools,equipment,and expertise in subsequent manufacturing; Customization emphasizes the differentiation among products. An important step toward to this goal is the development and proliferation of design repositories that are capable of creating various customized products; Dynamic stability:a firm can serve the widest range of customers and changing product demands. ⊕ To achieve mass customization,the synergy of commonality and modularity needs to be tackled and needs to encompass both the physical and process domains of design. 上浒充通大粤
CS-Introduction Maximizing reusability Maximal amounts of repetition are essential to achieve the efficiency of mass production, as well as efficiencies in sales, marketing, and logistics, which is attained through maximizing commonality in design, which leads to reusable tools, equipment, and expertise in subsequent manufacturing; Customization emphasizes the differentiation among products. An important step toward to this goal is the development and proliferation of design repositories that are capable of creating various customized products; Dynamic stability: a firm can serve the widest range of customers and changing product demands. To achieve mass customization, the synergy of commonality and modularity needs to be tackled and needs to encompass both the physical and process domains of design
CS-Introduction Product platform The effectiveness of a firm's new product generation lies in: Its ability to create a continuous stream of successful new products over an extended period of time; The attractiveness of these products to the target market niches; The essence of mass customization is to maximize such a match of internal capabilities with external market needs; A product platform is impelled to provide the necessary taxonomy for positioning different products and the underpinning structure describing the interrelationships between various products with respect to customer requirements,competition information,and fulfillment processes; 国 This implicates two aspects: to represent the entire product portfolio,including both existing products and proactively anticipated ones,by characterizing various perceived customer needs,and to incorporate proven designs,materials,and process technologie
CS- Introduction Product platform The effectiveness of a firm’s new product generation lies in: • Its ability to create a continuous stream of successful new products over an extended period of time; • The attractiveness of these products to the target market niches; • The essence of mass customization is to maximize such a match of internal capabilities with external market needs; A product platform is impelled to provide the necessary taxonomy for positioning different products and the underpinning structure describing the interrelationships between various products with respect to customer requirements, competition information, and fulfillment processes; This implicates two aspects: • to represent the entire product portfolio, including both existing products and proactively anticipated ones, by characterizing various perceived customer needs, and • to incorporate proven designs, materials, and process technologies;
CS-Introduction Integrated product life cycle Mass customization starts from understanding customers'individual requirements and ends with a fulfillment process targeting each particular customer; The time-to-market can be achieved by telescoping lead time; Product realization should simultaneously satisfy various product life cycle concerns,including functionality,cost,schedule,reliability,manufacturability, marketability,and serviceability,to name but a few; The realization of mass customization requires not only integration across the product development horizon,but also the provision of a context-coherent integration of various viewpoints of product life cycle. 上浒充通大粤
CS- Introduction Integrated product life cycle Mass customization starts from understanding customers’ individual requirements and ends with a fulfillment process targeting each particular customer; The time-to-market can be achieved by telescoping lead time; Product realization should simultaneously satisfy various product life cycle concerns, including functionality, cost, schedule, reliability, manufacturability, marketability, and serviceability, to name but a few; The realization of mass customization requires not only integration across the product development horizon, but also the provision of a context-coherent integration of various viewpoints of product life cycle