Psychological Factors ° Personality Class Consciousness Attitudes Opinions Perceived Risk Importance of Purchase
• Personality • Class Consciousness • Attitudes & Opinions • Perceived Risk • Importance of Purchase
Impact of Perceived Risk on Consumers Types of Perceived Risk Functional Physical Financial Psychological Time Outcome Purchase new Product Stick with old brand Consumer Talk to Friends Factors Affecting Perceived Risk Seek More Information Product/Retailer Newness Nonpurchase Consumer's Budget Level of Consumer Experience Number of alternatives Social visibilit Amount of Information Available Time Available to Shop Urgency of Need Price of product Etc
Outcome • Purchase New Product • Stick with Old Brand • Talk to Friends • Seek More Information • Nonpurchase Types of Perceived Risk • Functional • Physical • Financial • Social • Psychological • Time Factors Affecting Perceived Risk • Product/Retailer Newness • Consumer’s Budget • Level of Consumer Experience • Number of Alternatives • Social Visibility • Amount of Information Available • Time Available to Shop • Urgency of Need • Price of Product • Etc. Consumer