e视人苦 Research Approaches Observational research Human observation Mystery Shoppers Shopper Patterns Content Analysis Advertisement content Machine observation Traffic Counters Physiological Measurement 6EFG( electroencephalogram,脑电图) a^GSR( galvanic skin response,电流皮肤反应) a^ Pupilometer(测瞳仪) a^ Voice Pitch Analysis(音量分析) 2008-3-14
2008-3-14 11 Research Approaches • Observational Research – Human Observation • Mystery Shoppers • Shopper Patterns • Content Analysis （Advertisement content） – Machine Observation • Traffic Counters • Physiological Measurement EFG (electroencephalogram, 脑电图) GSR (galvanic skin response, 电流皮肤反应) Pupilometer（测瞳仪） Voice Pitch Analysis （音量分析）
e视人苦 Research Approaches Survey Research Companies undertake surveys to learn about people's knowledge, beliefs, preferences, and satisfaction and to measure these magnitudes in the general population 2008-3-14
2008-3-14 12 Research Approaches • Survey Research – Companies undertake surveys to learn about people’s knowledge, beliefs, preferences, and satisfaction, and to measure these magnitudes in the general population