试卷代号：1143 中央广播电视大学2009-2010学年度第一学期“开放本科”期末考试 商务英语（上）试题 2010年1月 注意事项 一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。 二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答 题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 894
试卷代号:1143 中央广播电视大学2009-2010学年度第一学期“开放本科”期末考试 商务英语(上) 试题 2oio年 1月 注 意 事 项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。 二、仔细阅读题 目的说明，并按题 目要求答题。答案一定要写在答 题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效
Paper 1 Listening Test (30 points) Information for candidates There are three parts to the test and you will hear each part twice. There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. Write your answers on the Answer Sheet. Part 1 You will hear a short talk.As you listen,mark the following statements True or False according to the information you have heard.(10 points) 1.The Internet and intranet have not changed the way we do things. 2.The intranet is used for communicating with the sales force. 3.The intranet is not used for posting information for general use. 4.In terms of the Internet,obviously we're communicating externally quite frequently. 5.The Internet is used for researching other.companies,potential customers and competitors. Part 2 You will hear part of a presentation about a transport company.As you listen,answer questions 6-10.(10 points) Today there are 12,000 buses,4,000 train units,(6) employees,which is quite phenomenal growth for (7) years.We've been on the stock exchange in London for five years now. When we floated in(8),the business had annual revenues of 150 million,and the pre-tax profits were 13 million.This year the,the market expects revenues to be (9) billion,so they've gone up 10 times,and pretax profits to be around 160 million,so they're gone up,er,more than 10 times. 895
Paper 1 Listening Test(30 points】 Information for candidates Thereare three parts to the test and you will hear each part twice. There will be a pause before each part to allow you to look the questions and other parses to let yon think.加川 your Writeyour answers on the Answer Sheet. Part 1 Yon will hear a short talk. As yon listen, mark the following statements True or False according to the information you have heard.(10 points 1. The Internet and intranet have not changed the way we do things. 2. The intranet is used for communicating with the sales force, 3. The intranet is not used for posting information for general use. 4. In terms of the Internet, obviously we're communicating externally quite frequently. 5. The Internet is used for researching other‘companies, potential customers and competitors. Part 2 You will hear part of a presentation about a transport company. As you listen, answer questions 6-10.(10 points ) Today there are 12, 000 buses, 4，000 train units, (6) employees, which is quite phenomenal growth for < 7 ) years. We’ve been on the stock exchange in London for five years now. When we floated in (8) the business had annual revenues of 150 million. and e 卜U b ‘. 1 八b 13 million. This year the, the market expectsrevenues to times, and pretax profits to be around tim es. l0 l0 the pre-tax profits were (9) billion, so they’ve gone up million, so they're gone up, er, more than 895
The family has slowly loosed control of the business over the years.They used to have 100%ownership;they had (10)%ownership when the company was floated on the stock exchange five years ago;today they have just over 25%ownership. Part 3 You are going to listen to part of a conversation.Choose the best answer to what you learn from the conversation.(10 points) 11.Mr.Winters has been to the restaurant A.once B.twice C.more than twice 12.He went to the restaurant the first time because A.he had seen an advertisement in a magazine B.a friend recommended it C.he happened to be passing it 13.His opinion of the food at the restaurant is that it's A.very good but a little expensive B.good value for money C.very good and very cheap 14.His opinion of the ambience of the restaurant is that it's A.quiet and intimate B.too noisy and crowded C.full of life 15.His opinion of the service is that the waiters are A.a bit too polite and helpful B.efficient but a bit rude C.polite and friendly,but not very efficient 896
The family has slowly loosed control of the business over lao写ownership; they had (10 ) 写 ownership when the the years. They used to have company was floated on the stock exchange five years ago; today they have just over 25% ownership. Part 3 You are going to listen to part of a conversation. Choose the best answer to what you learn from the conversation.(10 points ) 11. Mr. Winters has been to the restaurant A. once B. twice C. more than twice 12. He went to the restaurant the first time because A. he had seen an advertisement in a magazine B. a friend recommended it C. he happened to be passing it 13. His opinion of the food at the restaurant is that it's A. very good but a little expensive B. good value C. very good for money and very cheap 14. His opinion of the ambience of the restaurant is that it's A. quiet and intimate B. too noisy and crowded C. full of life 15. His opinion of the service is that the waiters are A. a bit too polite and helpful B. efficient but a bit rude C. polite and friendly, but not very efficient 896
Paper 2 Vocabulary and Structure(30 points) I.Match the words on the left with their definitions on the right.(8 points) 1.in stock A.the process of coming into ownership,control or possession of something 2.the bare minimum B.to bring people into conflict or competition of one's own advantage 3.to play off C.the routines service of passively responding to a customer's needs:offer the basic service only 4.transcript D.possibility 5.market share E.a question,often expressing doubt about something or looking for an answer from an authority 6.acquisition F.the part of the market that belongs to or is owned by a particular company or product 7.feasibility G.the exact written copy of (something) 8.query H.(of goods)available for immediate sale in a shop II.Choose a word or phrase from the list for each space in the passage below.Make changes if necessary.(22 points) trying times; rose; motivated;dramatically; cramped; declined; result;demoralized;determined; smoothly; morale At first business went 1.Their customers were satisfied with both their goods and the service World Fabrics provided.2 among the workers was also good and they were all highly 3 and 4 to make a success of the new company. The number of customers increased twofold in less than six months and their sales figures rose 5.Their staff doubled and the company's existing premises were too 6 to deal with the increase in business so they moved to a larger more modern office on the outskirts of Birmingham. Once in their new premises things begin to change for the worse.The number of complaints they received 7 suddenly and,as far as the company was concerned, inexplicably.Their customers were no longer pleased with the service they received and began to look elsewhere for their business.As a 8 sales figures 9.The next few years were 10 for the company as it struggled to keep afloat.Staff felt 11 as their salaries froze and the threat of redundancy was always in the background. 897
Paper 2 Vocabulary and Structure【30 points) I.Match the words on the left with their definitions on the right.(8 points ) 1. in stock A. the process of coming into ownership，control or possession - of something 2. the bare minimum B. to bring people into conflict or competition of one’s own advantage 3, to play off C. the routines service of passively responding to a customer's needs:offer the basic service only 4. transcript A possibility 5, market share E. a question, often expressing doubt about something or looking for an answer from }n authority 6. acquisition F. the part of the market that belongs to or is owned by a .particular company or product 7, feasibility G. the exact written copy of (something) 8. query H. (of goods) available for immediate sale in a shop I.Cboose a word or phrase from the list for each space in the pas$age below. Make changes if necessary. ( 22 points ) trying times; deelined; ro se result; motivated; demoralized; dramatically; determined; clamped; smoothly; morale At first business went 王一.Their customers were satisfied with both their goods and the service World Fabrics provided.‘三一among the workers was also good and they were all highly The 3 and 4 to make a success of the new company. number of customers increased twofo记 Less than six months and their sales figures rose 5 Their staff doubled and the co m m pany's existing premises wexe too 6 to deal with the increase in business so they moved to a larger more modern office on the outskirts Once of Birmingham. in their new premises complaints they received 7 things begin to change for the worse. The number of suddenly and, as far as the company was concerned, inexplicably. Their customers were no longer pleased with began to took elsewhere for their business. As a 8 sales theservice they received and figures 9 years were 10 for the company as it struggled to keep afloat. Staff felt salaries froze and the threat of redundancy was always in the background. The next few 11 as Ylzeir $97
Paper 3 Short-Answer Questions(15 points) Answer the following questions based on what you have learned from the textbook.You should use complete sentences.(15 points) 1.What sort of information is supposed to be included in your CV? 2.What is SWOT analysis? 3.What makes a successful interview? Paper 4 Reading (25 points) Passage 1(15 points) Read the following text and answer questions 1-5. People often fail to understand the difference between accounting and bookkeeping. Bookkeeping,which is a process of accounting,is the means of recording transactions and keeping records.Mechanical and repetitive,bookkeeping is only a small,simple part of accounting.Accounting,on the other hand,includes the design of an information system that meets the users'needs.The major goal of accounting is the analysis,interpretation, and use of information.Accountants look for important relationships in the information they produce.They are interested in finding trends and studying the effects of different alternatives.Accounting includes system design,budgeting,cost analysis,auditing,and income tax preparation or planning.It is important that the user of accounting information understand the processes underlying accounting. Most businesses use a large amount of nonfinancial information.Their marketing departments,for example,are interested in the style or packaging of competitors'products. Personnel departments keep health and employment records of employees.With the widespread use of the computer today,varied information needs are being organised into what might be called a management information system MIS).The management information system consists of the interconnected subsystems that provide the information needed to run a business.The accounting information system is the most important subsystem because it plays the primary role of managing the flow of economic data to all parts of a business and to interested parties outside the business. Questions 1-5 1.How would you describe the relationship of bookkeeping to accounting? 2.What is the major goal of accounting? 3.What activities are included in accounting? 4.What is the MIS? 5.Why is the accounting system the most important subsystem in MIS? Passage 2 (10 points) A survey can be used to collect data before a new product or service is launched on the 898
Paper 3 Short-Answer Questions(15 points) Answer the following questions based on what, you have learned from the .textbook. You should use complete sentences:【15 points) l. What sort of information is supposed to be included in your CV? 2. What is SWOT analysis? 3. What rtzakes a successful interview? Paper 4 Reading《25 points) Passage 1《15 points) Read the following text and answer questions 1-5. People often fail to understand the difference between accounting and bookkeeping. Bookkeeping, which is a process of accounting, is the means of recording transactions and keeping records. Mechanical and repetitive, bookkeeping is only a small, simple一part of accounting. Accounting, on the other hand, includes the design of an information system that meets the users' needs. The major goal of accounting is the analysis, interpretation, and use of information. Accountants look for important relationships in the information they produce. They are interested in finding trends and studying the effects of different alternatives. Accounting includes system design, budgeting, cost analysis, auditing, and income tax preparation or planning. It is important that the user of accounting information understand the processes underlying accounting. Most businesses use a' large amount of norifinancial information. Their marketing departments, for example, are interested in the style or packaging of competitors' products. Personnel departments keep health and employment records of employees. With the widespread use of the computer today, varied information needs are being organised into what might be called a management information system (MIS). The management information system consists of the interconnected subsystems that provide the information needed to run a business. The accounting information system is the most important subsystem because it plays the primary role of managing the flow of economic data to all parts of a business and to interested parties outside the business. Questions 1- 5 1. How would you describe the relationship of bookkeeping to accounting? 2. What is the major goal of accounting? 3. What activities are included in accounting? 4. What is the MIS? 5. Why is the accounting system the most important subsystem in MIS? Passage 2 (10 points ) Asurvey can be used to collect data before a new product or service is launched on the 898