(5)Big Data in Partners Advertising Operation analysis - Effect analysis ADVERTISE HERE Directional optimization Analysis Website report - Platform report 一 Monitor system ·Recommendation Ranking list Personal recommendation Hot-click analysis DATA 12 Copyright 2019 by Xiaoyu Li
Copyright © 2019 by Xiaoyu Li. 12 （5） Big Data in Partners
(6)Characteristics of Big Data As of 2011.the global size of By 2014,it's anticipated 40 ZETTABYTES It's estimated that there will be 行RILION CIGABYTES】 2.5 QUINTILLION BYTES estimated to be of data will be created by 2力0腾6袖形1 The 420 MILLION 150 EXABYTES WEARABLE WIRELESS 2020,an increase of 300 of data are created each day 11L情箱正5 times from 2005 2020 HEALTH MONITORS FOUR V's 4 BILLION+ HOURS OF VIDEO are watched on 6BILLION Volume of Big Variety You Tube each month PEOPLE have cell SCALE OF DATA DIFFERENT phones Data FORMS OF DATA 308L山0W PIECES OF CONTENT istory and medical reconds data is recorded are shared on Facebook Most companies in the tared and analyzed to enable the tecnnalcpy evrery month U.S.have at least 地nv3 es that the w0Eeso如every d 400 MILLION TWEETS BtWt兰exactly is De dat点and how can these 100 TERABYTES e amounts of data be use时 are sent per day by about 200 million monthly active users Mm6店 WDRLD POPULATION:7B山Cw of data stored As a leader in the sector IBM data sclertists break big data into four dimensions Valnie, eo的yha时and Veracity The New York Stock Exchange Modern cars have ciose to Depending on the industry and organuation,b 1 IN 3 BUSINESS Poor data quality costs the US captures 100 SENSORS LEADERS economy around 1 TB OF TRADE that monitor items such as s的eTa505s立s272os $3.1 TRILLION A YEAR INFORMATION fuel level and tire pressure al media,wnterps更ot都5 don't trust the information mobiln devices Comnponies can leverage data to they use to make decisions during each trading session lapt their pto本6世to better mer custamer needs,optimize operations and Velocity 形2016 27%0F Veracity ANALYSIS OF 44 MILLION IT JOBS RESPONDENTS STREAMING DATA will be created gicb ly to sup5ctb世d UNCERTAINTY with 19 million in the United States OF DATA By 2016,it is projected in one survey were unsure of there will be how much of their data was 18.9 BILLION NETWORK CONNECTIONS 13 销 Sourcesr MeKnsey Globel institute,Twitter,Cisco.Gartner.EMC.SAS.IBM.MEPTEC.QAS Copyright 2019 by Xiaoyu Li. L
Copyright © 2019 by Xiaoyu Li. 13 （6） Characteristics of Big Data
(7)Big Data System Today APACHE DRILL cloudera IMPALA GraphLab MapReduce Storm S4 distributed stream computing platform General.batch Speciali.zed systems processing (iterative,interactive and streaming apps) DATA 14 Copyright 2019 by Xiaoyu Li
Copyright © 2019 by Xiaoyu Li. 14 （7） Big Data System Today
Definition of big data Big data is being generated by everything around us at all times.Every digital process and social media exchange produces it.Systems,sensors and mobile devices transmit it.Big data is arriving from multiple sources at an alarming velocity,volume and variety.To extract meaningful value from big data,you need optimal processing power,analytics capabilities and skills. -By IBM DATA 15 Copyright 2019 by Xiaoyu Li
Copyright © 2019 by Xiaoyu Li. 15 Definition of big data ——By IBM
(8)Big Data V.S.Cloud computing BIG DATA CLOUD 16 DATA Copyright 2019 by Xiaoyu Li
Copyright © 2019 by Xiaoyu Li. 16 （8） Big Data V.S. Cloud computing