Products: Goods and ServicesA good is a device that provides aservice that enhances orimproves the human experience: A serviceis an activity thatenhances experience: it requiresgoods to deliver its core activity6
6 Products: Goods and Services • A good is a device that provides a service that enhances or improves the human experience • A service is an activity that enhances experience: it requires goods to deliver its core activity
What is a new product? Original products, productimprovements, productmodifications that a companydevelops through its ownresearch and developmentCreates new markets or redefinesexisting markets7
7 What is a new product? • Original products, product improvements, product modifications that a company develops through its own research and development. • Creates new markets or redefines existing markets
TDECAFusionSPICY&SATISFYINGSMOOTHIAGRATsidenafitcuratelo8
8
Apple: Simply Better ProductsIFPOC
Apple: Simply Better Products 9
dyson ball10
10