Three Presumptions About Consumers Some are poorly informed in this product category Some are very price elastic in this product category Some have high transaction costs(other than search costs ll-16
11-16 Three Presumptions About Consumers Some are poorly informed in this product Some are poorly informed in this product category category Some are very price elastic in this Some are very price elastic in this product category product category Some have high transaction costs (other Some have high transaction costs (other than search costs) than search costs)
TAXONOMY OF PRICING STRATEGIES Balance pricin Vary price Use price over product line to competitively Consumers consumers Random Price mage high search Discounting Signaling Pricing costs Consumers Periodic Penetration Price Bundling have Discounting Pricing Premium prici low reservation Leader pricing price Consumers 2nd Market Geographic Complementary have Discounting Pricing Pricing high specia transaction costs
TAXONOMY OF PRICING STRATEGIES Consumers have high search costs Consumers have low reservation price Consumers have high special transaction costs Vary price Vary price to consumers consumers Use price competitively Balance pricing over product line Random Discounting Price Signaling Image Pricing Periodic Discounting Penetration Pricing Price Bundling/ Premium Pricing Leader Pricing 2nd Market Discounting Geographic Pricing Complementary Pricing