Direct Marketing Domain Mail Radio ° Magazine Newspaper Phone Directory Fax
• Mail • TV • Radio • Magazine • Newspaper • Phone Directory • Fax
Emerging Trends Evolving Attitudes and Activities of Direct Marketers Changing Consumer Life-Styles Increased Competition Among Firms Greater Use of Dual Distribution Channels ° Newer Roles for Catalogs and T∨ Technological Advances Mounting Interest in Global Direct Marketing
• Evolving Attitudes and Activities of Direct Marketers • Changing Consumer Life-Styles • Increased Competition Among Firms • Greater Use of Dual Distribution Channels • Newer Roles for Catalogs and TV • Technological Advances • Mounting Interest in Global Direct Marketing